Unity Bank, ANWBN Empower Ladies Entrepreneurs with AI, Digital Advertising Abilities 

Unity Bank Plc has hosted a capacity-building workshop to help the Affiliation of Nigerian Ladies in Enterprise Community (ANWBN) in a transfer geared toward empowering ladies entrepreneurs with the mandatory abilities required to thrive in at this time’s digital financial system.

The initiative for the workshop stems from the rising development in know-how and its affect on enterprise therefore the theme: “Empowering Ladies Entrepreneurs: AI and Digital Advertising Methods,” which sought to equip ladies with sensible information on find out how to harness the facility and make the most of rising know-how.

As a platform that drew the participation of companies from numerous sectors, attendees have been supplied with instruments for leveraging digital platforms for increasing market attain, constructing effectivity in enterprise operations, participating prospects, and growing model visibility.

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Famend trade consultants and audio system reminiscent of Dr. Opeyemi Ojesina, the Chief Government Officer of Jesshill Consulting, Nkechinyere Ojiego, Common Supervisor, of Simba Group, and Mrs. Adenike Abimbola, Divisional Head, of Retail and SME Banking, Unity Bank Plc, led impactful classes on the workshop designed to assist contributors develop their companies by leveraging cutting-edge applied sciences and customer-centric advertising methods

Addressing the media after the occasion, Mrs. Adenike Abimbola mentioned the capacity-building initiative was impressed by the necessity to empower ladies entrepreneurs to make the most of the rising alternatives offered by the evolving digital advertising panorama.

She mentioned, “The rising digital panorama presents a singular alternative for girls to scale their companies. There are over 70% of ladies entrepreneurs in Nigeria who need this sort of capacity-building programme to enhance their companies, serving to them discover ways to transition from conventional enterprise strategies to 1 powered by know-how, as this can turn out to be a differentiator”

Whereas commending the partnership with ANWBN and emphasizing the significance of digital applied sciences, Mrs. Ambimbola pledged Unity Bank’s dedication to supporting SMEs, including that the Financial institution will typically pay precedence consideration to female-led ventures to enhance relationships and collaboration with ladies companies in Nigeria.

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She added: “We’re happy with our partnership with ANWBN and the success of this workshop. Empowering ladies entrepreneurs is vital to driving financial progress and making certain sustainable growth. We sit up for extra initiatives that help and uplift ladies in enterprise.”

One of many contributors, Mrs. Yetunde Adeniran, a designer, shared her studying expertise explaining that with the insights gained right here, she has now discovered extra methods of integrating digital know-how into many sides of her enterprise. She additionally highlighted some great benefits of Unity Bank’s Yanga Account, which she famous as an important device for small enterprise homeowners, offering monetary help tailor-made to their particular wants.

In 2022, Unity Bank launched Yanga Account to facilitate monetary inclusion for Ladies. The success of the workshop underscores Unity Bank’s ongoing dedication to supporting feminine entrepreneurs in Nigeria because the Financial institution seeks to empower ladies in enterprise by offering entry to worthwhile sources, monetary instruments, and academic alternatives that can assist them thrive in an more and more aggressive market.