Nigerian Breweries promotes cultural heritage at Calabar Carnival

Nigerian Breweries has reaffirmed its dedication to selling the nation’s cultural richness and unity by sponsoring the 2024 Calabar Carnival and Festivals.

 Referred to as Africa’s largest cultural celebration, the competition is a vibrant showcase of artwork, music, dance, and variety, attracting hundreds of individuals and guests worldwide.

This 12 months’s theme, “Our Shared Prosperity,” highlights the collective spirit of progress and collaboration, the agency said in a press release.

The Governor of Cross River State, Senator Bassey Otu, stated, “We’re thrilled to current a good better array of actions, as we come collectively to rejoice our shared prosperity.”

Talking on the sponsorship, the Nationwide Commerce Advertising Supervisor, Nigerian Breweries Plc,  Mfon Bassey, stated, “Our partnership with the Calabar Carnival and Festivals displays Nigerian Breweries’ dedication to nurturing platforms that commemorate the vibrancy and creativity of Nigerian tradition.

“This sponsorship additionally serves as a chance for us to attach extra deeply with our customers whereas fostering unity and delight in our heritage.”

On her half, the Chief Government Officer of Okhma World Restricted, the official model advertising and marketing firm for Carnival Calabar and Festivals, Mary Ephraim-Egbas, stated, “Nigerian Breweries’ assist highlights the core values of our shared prosperity.

“Their contribution not solely strengthens the competition’s international enchantment but additionally enhances their place as a model that deeply values cultural heritage. This synergy creates mutual advantages, fostering better market affect and long-term shopper loyalty.”

The Chairman of the CRS Carnival Calabar Fee, Gabe Onah, expressed gratitude, saying, “Nigerian Breweries has constantly performed a pivotal function in bringing the imaginative and prescient of the Calabar Carnival to life.

“Their steadfast assist ensures the competition’s success whereas showcasing Nigerian tradition on the worldwide stage. This partnership exemplifies the essence of Our Shared Prosperity, the place collective motion brings lasting affect and unites communities.”

By means of this collaboration, Nigerian Breweries continues to show its dedication to supporting Nigerian tradition, creating memorable moments, and connecting with customers throughout numerous communities.

Because the 2024 Calabar Carnival and Festivals take centre stage, attendees can count on an unforgettable celebration of unity, creativity, and cultural delight, the corporate said in its assertion.