Business
ALEBIOSU: IN LINE WITH OUR VISION, FIRSTBANK IS WELL-POSITIONED TO BREAK NEW GROUNDS IN 2025 AND BEYOND

Because the foremost Nigerian financial institution, First Bank of Nigeria Restricted little doubt has a historical past of curating services that not solely meet the instant and future wants of its clients. On this interview with THISDAY, the financial institution’s Managing Director/Chief Govt Officer, Mr. Olusegun Alebiosu described 2025 as the start of the financial institution’s new strategic planning horizon when it’s poised to double down on its market dominance place throughout all of the markets the place the financial institution operates.
What’s your view on the worldwide financial outlook in 2025, and what implications does this have for FirstBank’s technique?
In step with the views of most analysts, the present world financial development trajectory ought to proceed in 2025. Certainly, the Worldwide Financial Fund (IMF) forecasts the worldwide financial system to develop at about the identical charge of three.2% at which it’s estimated to have grown in 2024.
Additionally, I anticipate the inflation charge to proceed to say no throughout the key world economies corresponding to in the US of America, United Kingdom, China, and so on., and as such, rate of interest normalization in these key markets is predicted to proceed. This could create alternatives for many rising markets.
Nonetheless, main dangers to this forecast exist by way of the continued geopolitical tensions around the globe and its chance to worsen relying on the extent of a number of the anticipated actions of the incoming President Donald Trump of the US of America. Extreme commerce sanctions and tariff impositions in China may additional repress world productiveness and taper actual world development in 2025.
Given this context, FirstBank’s plans for 2025 are aligned in the direction of positioning for this world financial development by strengthening the Financial institution’s intermediation and facilitation position throughout all our markets in a means that empowers each buyer phase to realize their goals for the brand new 12 months. To this finish, we’re enhancing our price propositions throughout every buyer phase to completely replicate and seize the alternatives we see within the exterior working atmosphere.
What alternatives and challenges do you see for African economies in 2025, and the way will FirstBank capitalize on these traits?
Throughout many African economies, particularly in Sub-Saharan Africa, rising inflationary pressures and foreign money depreciation characterised most of 2024. These realities led to important will increase in rates of interest by the financial authorities to curb the surging inflation charge.
Equally, to appropriate fiscal imbalances, a number of African international locations, corresponding to Nigeria, South Africa, Kenya, and so on., pursued main reforms that are geared toward repositioning the economies on a path of predictable progress, regardless of the instant pains attributable to these reforms.
Subsequently, going into 2025, the overall expectation is that inflation and rates of interest will scale back, albeit at a a lot slower tempo than projected for the superior world economies. The reforms are additionally anticipated to have yielded extra seen indicators of progress, thereby bettering the general resilience of those economies.
As a Financial institution with a Pan-African focus, FirstBank is ready to help Africa by way of this journey to financial stability by offering related services to each sector of the financial system. Our suite of client and enterprise merchandise can present instant reduction for households and Micro, Small & Medium Enterprises (MSMEs).
FirstBank additionally possesses deep technical capabilities and a wealthy bouquet of investments, collections and fee merchandise that may help varied governments’ aspirations for the revitalization of their native economies.
Nigeria’s proposed 2025 finances has considerably elevated by 74.18% geared toward addressing developmental challenges. With this in perspective, what are your expectations for Nigeria’s financial efficiency in 2025, and the way will FirstBank reply to potential challenges or alternatives?
The Federal Authorities of Nigeria (FGN) has proposed and submitted an NGN49.7 trillion 2025 Appropriation Invoice to the Nationwide Meeting. This finances, the best within the nation’s historical past in nominal phrases, is on the again of an improved Authorities revenues place and the necessity to tackle crucial developmental challenges confronting the nation.
With the proposed important allocations to crucial Ministries corresponding to Well being, Training, Defence, Energy, Works, and so on., and the NGN13.39 trillion deficit financing proposed within the finances, the financial expansionary intent of the 2025 Appropriation Invoice is unmistakable.
Subsequently, I anticipate that the 2025 nationwide finances will sufficiently stimulate financial actions and result in elevated financial outputs throughout the 12 months. Additionally, the rising income era capability of the Authorities reduces the chance of poor finances implementation which has plagued earlier finances performances.
Because the premier monetary establishment in Nigeria, we’re keenly conscious of the alternatives that the Nigerian market presents to us, and we’re poised to reap the benefits of them leveraging our unparalleled native data and suite of progressive monetary providers and merchandise.
What position do you envision know-how, and innovation could be taking part in in shaping the banking business in 2025, and the way will FirstBank keep forward of the curve?
I consider it has turn out to be fairly obvious to all stakeholders within the monetary providers business that “digital” is the way forward for banking. Not solely is “digital” the longer term, however additionally it is steadily changing into the first means by which monetary providers and merchandise are delivered and consumed, even at present.
In 2025, I anticipate this pattern to proceed with the rising adoption of Digital Monetary Providers (DFS) among the many banking populace. DFS may also be very crucial if the numerous monetary inclusion gaps that also exist within the nation (and certainly on the continent) are to be closed in file time.
The enchantment for the infusion of know-how into the supply and consumption course of of economic providers and merchandise stems from the power of know-how to confer important scale on banking operations and ship the final word buyer expertise on the similar time. These benefits will stay related in 2025 and past.
As a Financial institution that has pioneered a number of improvements on the Nigerian banking panorama, corresponding to the primary to introduce ATMs in 1991; the primary to introduce prompt debit card issuance; the primary to launch an entirely human-less department with the FirstBank Digital Xperience Facilities in 2021, and so on., FirstBank is already forward of the curve.
FirstBank has additionally taken proactive steps to institutionalize innovation with the institution of Nigeria’s first-ever fully-fledged Digital Innovation Lab in 2018 to make sure we proceed to curate services that not solely meet the wants of our clients at present but in addition their future wants.
What insurance policies had essentially the most overwhelming impacts on banking in 2024?
Whereas a number of financial and financial insurance policies impacted the operations of Nigerian banks in 2024, in my view, two insurance policies in all probability had essentially the most impression on banks within the outgoing 12 months – the successive will increase in Money Reserve Ratio (CRR) for Industrial Banks from 32.5% in January 2024 to the present 50% and the Central Bank of Nigeria’s (CBN) announcement of latest minimal capital necessities for all classes of banks in March 2024.
As a part of its efforts in the direction of taming inflationary pressures, the CBN’s Financial Coverage Committee (MPC) has rightfully elevated the CRR to scale back the general cash provide within the financial system and in so doing, usually curtailed banks’ capacity to create cash by way of lending actions or pursue different investments because the banks would have beloved to. With the CRR at 50%, solely half of buyer deposits throughout the banking system can be found for banks’ use.
Additionally, in help of the FGN’s goal to construct a $1 trillion financial system by 2030, the CBN introduced new minimal capital thresholds, requiring, for instance, banks with worldwide license (like FirstBank) to have no less than NGN500 billion in paid-up capital by thirty first March 2026. This directive is liable for the flurry of capital market actions which you’ve gotten seen amongst banks over the previous few months.
Final 12 months, most banks posted extraordinary FX positive aspects, at a time when many producers have been wallowing in FX losses. This raised a query on the connection between banks’ profitability and financial prosperity with some even insinuating the banks even revenue from the distress of the folks. Do you suppose in any other case?
Whereas I perceive the optics and sentiments round these insinuations, I need to strongly state that they aren’t well-placed. In step with the basics of the formal banking programs, banks are mere monetary intermediaries that facilitate the trade of worth between financial models.
In help of the actual financial system and at a time of serious FX paucity, Nigerian banks deployed their steadiness sheets to fund the importation of uncooked supplies required by native producers, thus serving to to maintain manufacturing unit doorways open at one of many direst FX intervals within the nation’s latest historical past.
The arrival of the present administration and the transfer to drift the foreign money impacted everybody throughout the financial system. Nonetheless, since banks have created belongings in foreign exchange to help native manufacturing, it due to this fact means producers would have liabilities in foreign exchange. Therefore, the choice to drift the naira would naturally impression each events in reverse instructions. The reverse state of affairs would have been the case had the home foreign money considerably appreciated throughout this era.
However, I’m conscious that the majority banks have adopted a number of measures (together with availing of naira funding to allow producers to exit the risky FX positions) which are geared toward offering vital cushions for a number of the affected producers.
What are FirstBank’s strategic priorities for 2025, and the way will you allocate sources to realize these objectives?
Coincidentally, 2025 marks the start of our new strategic planning horizon (that’s the 2025 – 2029 strategic planning cycle) which is a interval we intend to double down on our market dominance place throughout all of the markets the place we function.
In step with this broad goal, now we have recognized a number of priorities for the FirstBank Group starting in 2025. Particularly, we might be making vital investments to raise buyer expertise throughout all our contact factors to make it simpler for current and potential clients to work together and do enterprise with us.
The Financial institution would even be accelerating its course of automation program (together with the adoption of robotics know-how and Synthetic Intelligence, at scale) to realize a definite aggressive benefit within the business. As well as, commencing from 2025, we intend to intentionally pursue our growth plans which can see us coming into new markets each inside and outdoors of the continent.
At FirstBank Group, we’re very excited concerning the subsequent strategic plan cycle, which is commencing in 2025, and we’re assured that the strides we will likely be making will translate to an undisputable market management place for us.
One of many key impacts of excessive inflation is elevated price of manufacturing with companies going through the challenges of being unable to thrive. How will Nigerian banks help operators of small and medium-scale enterprises which type the majority of companies in Nigeria?
First, it is very important level out that the excessive price of operations impacts companies throughout all sectors (together with banking) as all of us function throughout the similar atmosphere. Given this actuality, all companies ought to be exploring inventive methods to remain afloat while conserving operational prices underneath management.
However, Small and Medium Enterprises (SMEs) is perhaps significantly extra susceptible given the fragility of their enterprise dynamics. On this regard, they could profit from crucial abilities and improvement initiatives organized by banks (such because the SME Join Hub from FirstBank) to accumulate related insights and cost-saving concepts required to thrive throughout this era.
As well as, alternatives for concessioned funding from business banks or different developmental companions could come up infrequently for longer-term capital tasks whereas the normal business lending amenities is perhaps focused for shorter-term transaction-based enterprise funding actions.
Lastly, the present financial realities spotlight the necessity for companies to be extra deliberate in conserving a agency rein on prices with out sacrificing operational high quality, which stays the final word supply of a sustainable aggressive benefit.
You took over a FirstBank that has undergone great transformation and development previously decade underneath a administration you have been a part of. Do you’re feeling pressured about this when charting your tenure’s imaginative and prescient for the financial institution?
Certainly, the earlier Administration workforce, led by the previous CEO, Dr Adesola Adeduntan, did a outstanding job of turning FirstBank round and setting it on a sustainable development path. Fortunately for me, apart from the previous CEO who retired in the middle of 2024, the remainder of the administration workforce continues to be very intact. So, I suppose this helps to scale back any “strain” I could really feel infrequently!
Subsequently, I’m assured that the Financial institution is not going to solely proceed its development trajectory but in addition step up momentum as we start the execution of our new strategic plan.
As a threat administration professional, how do you propose to steadiness the accelerated development path seen previously few years with the decision for restraint most threat managers are identified for?
As you famous, because the Govt Director/Chief Threat Officer within the earlier Administration workforce of FirstBank, I made modest contributions to the successes recorded underneath that regime. As such, I’m not new to enterprise improvement.
In truth, I spent the primary half of my skilled profession in a number of enterprise improvement roles and capabilities previous to my enterprise into threat administration. In consequence, you possibly can view me as one possessing the best mix of enterprise improvement and threat administration abilities and competencies.
I wish to notice that threat administration shouldn’t be misconstrued as an obstacle to enterprise development, quite, efficient threat administration ought to be seen as a strategic lever required for a enterprise to develop sustainably, and that’s what we wish to do at FirstBank.
You haven’t spoken a lot about the place you might be headed with the financial institution. What informs your strategic path?
In 2023, the Administration workforce of FirstBank Group articulated a 10-year imaginative and prescient aspiration for our Financial institution. That effort, codenamed Imaginative and prescient 2033, produced an overarching aspiration for FirstBank to turn out to be a High 3 common financial institution in Africa throughout retail, wholesale and wealth administration buyer segments by leveraging differentiated worth propositions and customer-led improvements.
On condition that the 10-year imaginative and prescient aspiration continues to be very market-relevant, and I used to be additionally an integral a part of the method that birthed it, I intend to deal with guaranteeing its disciplined execution throughout my tenure because the Chief Govt Officer of FirstBank Group.
Because the CEO, I’ve a transparent imaginative and prescient for FirstBank Group, and I’m assured that with the sturdy help of the remainder of the Administration workforce and Board, we’ll ship a franchise that may proceed to be the delight of Nigeria and Africa throughout the monetary providers panorama.
The place is FirstBank within the recapitalisation journey?
Because the main participant in Nigeria’s banking business, FirstBank had maintained a robust capital base (relative to different gamers) earlier than the announcement of the brand new CBN’s capital threshold necessities for banks.
Recall that earlier than the announcement of the brand new capital requirement by CBN, FBNHoldings, the father or mother firm of FirstBank, had obtained its shareholder approval for a capital elevate motion of NGN150 billion at its 2023 Annual Normal Assembly (AGM) with FirstBank billed to be a significant beneficiary of the proceeds. This capital elevate motion was executed by way of the FBNHoldings NGN150 billion Rights Challenge program that closed on thirtieth December 2024. I’m significantly delighted with the speed at which current shareholders have taken up their rights underneath this program.
As well as, on the twelfth AGM of FBNHoldings held on 14th November 2024, shareholders accepted one other NGN350 billion capital elevate motion which will likely be executed in a mixture of how within the days forward.
In view of the seen progress made, I’m very assured that FirstBank will meet and exceed the brand new NGN500 billion minimal capital necessities properly forward of the deadline of thirty first March 2026 set by the Regulator.
The post-2005 reconsolidation disaster suggests that there’s extra to banking than a big capital base. How ready is FirstBank to information towards the poor threat administration disaster we had?
Whereas I agree that capital will not be all there’s to a wholesome monetary system, a robust capital base is, nonetheless, essential to a monetary establishment’s capacity to resist shocks and take in losses which may come up within the abnormal course of enterprise.
By advantage of FirstBank’s lengthy and uncheckered 130-year historical past, the Financial institution is sort of adept at efficient threat administration. Certainly, as occasions in our latest historical past have additionally proven, sound threat administration practices are required to maintain the Financial institution on a sustainable development path.
On the again of earlier classes learnt, the Financial institution has undertaken a major overhaul of its threat administration structure to make it extra resilient throughout a number of fronts – digital, operational, credit score, cybersecurity, and so on. Total enterprise threat consciousness stage can also be a lot greater throughout all jurisdictions the place we function.
Be assured that underneath this present management workforce, FirstBank’s dedication to efficient enterprise threat administration rules and practices will likely be unwavering.
How will FirstBank proceed to leverage digital applied sciences to boost buyer expertise, enhance operational effectivity, and drive development in 2025?
At FirstBank, now we have made important investments over time to remodel our service supply mannequin from a branch-led to a digital-led mannequin. In the present day, over 90% of FirstBank’s customer-induced transactions occur on our digital channels – FirstMobile, FirstOnline, Lit App, *894#, FirstDirect, ATMs, and so on.
The Financial institution has additionally adopted a number of main applied sciences (corresponding to Synthetic Intelligence (AI) and robotics) to enhance inside operational effectivity and elevate buyer expertise throughout all our touchpoints. However, in 2025, we will likely be growing the scope of current use circumstances for these applied sciences to raised serve our purchasers.
Equally, a number of initiatives are on the way in which to creating our digital platforms turn out to be a formidable one-stop store for all of the monetary and way of life wants of our clients. That is in step with our technique to strengthen our platform and ecosystem play by way of distinctive worth propositions and strategic partnerships that empower our clients to do extra on our platforms.
What are your plans to boost Firstbank’s customer support community and digital banking structure in 2025?
At FirstBank, now we have elevated our view on know-how as not simply being a enterprise enabler however because the enterprise itself and given the investments now we have made (and can proceed to make) in constructing the best technological and digital spine for our enterprise, the Financial institution is properly on its option to absolutely changing into a technological agency that gives monetary providers.
Starting in 2025, we intend to ramp up our cloud migration technique as a vital precursor to creating our providers extra agile with the attendant enhancements within the total buyer expertise. Maybe, one of many main aggressive velocity breakers affecting conventional gamers at present within the monetary providers areas has to do with the pure benefit that new gamers have being cloud-natives, whereas conventional gamers appear to have a number of legacy constraints to take care of.
Because the Financial institution implements its cloud technique, we’re centered on constructing a nimbler, always-on and resilient monetary providers group that leverages its wealthy legacy to serve its clients’ present and rising wants.
What steps will FirstBank take to handle dangers related to financial uncertainty, regulatory modifications, and technological disruption in 2025?
FirstBank has absolutely embedded the rules and practices of Enterprise Threat Administration (ERM) in its operations and throughout all working jurisdictions. This framework permits the Financial institution to evaluate its threat universe on a daily, ongoing and future-looking foundation.
The Financial institution additionally has sturdy and superior threat administration capabilities overseeing particular threat areas inside our companies corresponding to market & liquidity dangers, credit score dangers, operational dangers, compliance dangers, authorized dangers, and so on. That is along with different assurance capabilities corresponding to the interior management and audit groups that be certain that pre-defined requirements are adhered to.
Over and above these devoted threat capabilities, we’re additionally taking steps to strengthen the inherent risk-mitigating parts inside each course of within the Financial institution to additional scale back the likelihood of any threat crystallizing. As well as, we proceed to put money into coaching efforts to boost staff’ threat consciousness ranges, thereby empowering these closest to the danger triggers to promptly determine and handle the dangers inside their domains.
FirstBank’s institutionalized innovation framework ensures that we hold abreast of developments within the digital and technological area, and we’re in a position to harness distinctive insights and concepts, residing in any a part of the FirstBank Group, to reply to aggressive traits and meet the wants of our purchasers.
Is the Financial institution planning on increasing into different markets? If sure, the place are your precedence areas and concerns?
As I discussed earlier, a key strategic precedence inside our 2025 – 2029 strategic plan horizon is the acceleration of our African growth plans. This thrust is in tandem with our imaginative and prescient to be “Africa’s Financial institution of First Selection”.
Inside this era, we might be doubling down on efforts to increase into a number of the already recognized high-impact African markets. The Financial institution may also be exploring entry to some strategic markets outdoors Africa.
In abstract, the 2025 – 2029 strategic plan cycle is a development section for the FirstBank Group, and we’re tremendous excited concerning the new grounds we will likely be breaking throughout this era.
How will FirstBank put money into worker improvement and expertise acquisition to make sure it has the abilities and experience wanted to achieve 2025?
Because the premier monetary establishment in Nigeria, we acknowledge that our staff are our main supply of strategic benefit within the extremely aggressive monetary providers business. As such, the Financial institution runs focused expertise identification and improvement initiatives for every workforce cadre – junior, center and senior administration.
FirstBank presently organizes a number of recruitment pathways to present younger and proficient Africans the chance for a significant profession within the monetary providers business. These workout routines focused each contemporary faculty leavers (such because the FirstBank Pan-African Graduate Trainee Program) and supply strong employment alternatives for younger folks on an annual foundation, with a number of the applications operating a number of streams throughout the similar 12 months.
Our flagship FirstBank Administration Affiliate Program (FMAP) and the Management Acceleration Program (LAP) are specifically curated expertise acceleration and improvement.
FirstBank was once more acknowledged as a market chief within the sustainability/ESG area in Nigeria and Africa successful amongst others the very best ESG Financial institution in Nigeria by Euromoney Awards of Excellence. Please what’s FirstBank doing within the ESG and the broader sustainable improvement area to realize these recognitions and the way do you propose to make sure that is strengthened to boost your market management contemplating that ESG/sustainability area?
As a model that has existed for over 130 years, we perceive the significance of sustainable enterprise practices maybe higher than some other participant in our area. This understanding offers the seriousness with which we maintain our obligations to all our stakeholders.
FirstBank’s ESG framework is hinged on three strategic pillars: Training, Well being & Welfare; Variety & Inclusion; and Accountable Lending, Procurement & Local weather Initiatives. These pillars are operationalized by way of a number of initiatives corresponding to our partnerships with the Nigeria Conservation Foundation, Junior Achievement Nigeria and FirstBank’s flagship annual worker give-back program often called Begin Performing Acts of Random Kindness (SPARK), and so on.
As well as, as an establishment, the Group can also be taking proactive steps to scale back its carbon footprints by way of coordinated initiatives geared toward reworking our operations to be extra climate-friendly. We’re additionally poised to fund Africa’s vitality transition by offering crucial help to rising gamers within the vitality ecosystem.
Culled from THISDAY

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