Coca-Cola rewards customers with N70m

Coca-Cola has unveiled its Coke Studio ‘Beat the Drop’ marketing campaign, rewarding customers with prizes value N70m, together with all-expenses-paid journeys to South Africa.

The marketing campaign, launched in December 2024, has awarded 4 winners with South Africa journeys and 20 contributors with N1m every, in keeping with a press release.

Senior Director of Frontline Advertising and marketing at Coca-Cola Nigeria, Yusuf Murtala, hailed the initiative’s influence, stating, “Congratulations to people who have participated and gained to date. We’re excited to see lives altering by way of Coke Studio. We need to encourage Nigerians to maintain taking part within the promo, as each drink brings each shopper nearer to the Coke Studio life-changing alternative of turning into the following millionaire.”

The model famous its Coca-Cola “Drink, Discover, Scan, and Win” technique has captivated Nigerians as customers are invited to buy specifically marked Coca-Cola merchandise with white caps, scan the QR code on the packaging, and enter the distinctive code underneath the cap for an opportunity to win.

Among the many marketing campaign’s winners are Lagos residents Sebastine Momoh and Enubi Audu, who secured journeys to South Africa.

Different winners of N1m embody Kehinde Olatunji from Lagos, Nkirika Magnificence from Port Harcourt, Adereti Babatunde from Ibadan, Chukwuemeka Elizabeth from Delta, and Kolawole Modinat.

Coca-Cola identified that its marketing campaign’s weekly raffle attracts give extra Nigerians a shot on the prizes.

It added that winners have shared how the rewards are serving to them develop their companies and assist their households.

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