Business
Fintech agency plans main B2B progress in digital shift

Nigerian fintech Loma Financial institution mentioned it’s positioning itself to benefit from Africa’s evolving fintech panorama by specializing in business-to-business progress, because the digital finance sector undergoes important transformation.
The disclosure was made in a notice to The PidomNigeria, the place the financial institution highlighted rising tendencies reshaping the sector.
Nigeria’s fintech sector is quickly rising, with roughly 217 startups reported in 2023, up from 144 in 2021.
Fintech represents over 40 per cent of all startups within the nation, with important funding exercise and various choices like digital funds, lending, and blockchain.
In line with the co-founder of Loma Financial institution, Ayomide Olupitan, the shift towards business-to-business options is being pushed by the rising adoption of embedded finance, the place monetary companies are built-in seamlessly into non-financial platforms.
Olupitan described the development as a game-changer, noting that companies in retail, e-commerce, and different sectors are more and more incorporating monetary companies to boost buyer experiences.
He mentioned, “It’s now not nearly standalone merchandise provided by banks or fintech. Companies now wish to ship monetary options straight inside their platforms, making a frictionless expertise for his or her prospects. Loma Financial institution is actively positioning itself to satisfy this demand by providing tailor-made B2B options.”
The notice additionally touched on the rising adoption of digital currencies and open banking as key drivers of progress for the fintech ecosystem.
Olupitan predicted that digital currencies would tackle longstanding points in cross-border funds, whereas open banking would foster collaboration between conventional monetary establishments and fintech startups, paving the best way for progressive options.
“2025 will likely be a defining 12 months for Africa’s fintech panorama,” Olupitan added. “We’re seeing regulators throughout the continent start to embrace open banking frameworks, which can empower fintech to create merchandise that cater for native wants whereas bettering competitors within the sector.”
Loma Financial institution’s strategic pivot towards B2B options underscores the evolution of Africa’s fintech scene, which has traditionally been dominated by consumer-focused choices.
As extra companies undertake embedded finance and digital improvements, the financial institution goals to play a number one position in driving monetary inclusion and financial progress throughout the continent.

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