Grand Oak sponsors Ilo-Ulo winners’ vacation journeys

Grand Oak Restricted, the maker of Isiagu Café Liqueur, has sponsored vacation journeys for 10 winners of its Ilo-Ulo (Homecoming) marketing campaign.

The liquor model disclosed in an announcement that the initiative, geared toward celebrating Igbo tradition and addressing financial challenges, supplied all-expenses-paid round-trip air tickets alongside different presents to winners.

Senior Model Supervisor, Nnenna Uche-Onyenacho, described Isiagu Café Liqueur as a model deeply rooted within the identification of Japanese Nigerians, saying, “From its title, which means ‘lion head,’ to its use of Nsibidi symbols representing love and unity, Isiagu Café Liqueur is a celebration of the industrious and adventurous spirit of the Igbo folks. The Ilo-Ulo marketing campaign embodies our dedication to fostering cultural pleasure and supporting our customers.”

In accordance with Uche-Onyenacho, the marketing campaign sought to reunite households by providing air journey to chose people whose tales captured the spirit of homecoming amid powerful financial circumstances.

Winners have been chosen primarily based on movies highlighting the emotional and cultural significance of returning residence for Christmas.

One of many beneficiaries, Francis Ugochukwu, expressed gratitude for the chance to reunite along with his household after 4 years.

“Transport prices are extremely excessive, with round-trip street journey costing as much as 200,000 naira. This initiative has relieved us of that burden, permitting us to have a good time Christmas with our family members,” Ugochukwu remarked.

The winners additionally obtained meals gadgets, luxurious airport transfers, and cartons of Isiagu Café Liqueur to share with household and associates.

Grand Oak Restricted’s Advertising and marketing Supervisor, Gbemileke Lawal, defined the motive behind the initiative, emphasising the corporate’s want to cushion the impact of the tough financial local weather.

“We all know the economic system is hard. Most individuals can barely meet their monetary wants. By means of this marketing campaign, we wished to assist a number of folks remedy their journey challenges and reunite with family members,” Lawal burdened.

He added that the marketing campaign aimed to scale back the dangers related to street journey in the course of the festive season for the beneficiaries.