Ecobank rewards clients with N42m in financial savings promo

Over 500 clients of Ecobank Nigeria have gained a complete of N42m within the financial institution’s promo focused at encouraging a saving tradition.

On the grand finale of the promo tagged Tremendous Reward ‘Millionaire Geng Promo,’ held at its headquarters in Lagos on Friday, the financial institution revealed that the promo ran from July 1 to December 31, 2024, and noticed clients win numerous financial rewards in month-to-month, quarterly, and grand prize attracts.

The breakdown of the rewards confirmed that 520 clients gained N50,000 every within the month-to-month attracts, 16 clients obtained N500,000 every within the quarterly attracts, and 4 clients took house N2m every within the remaining grand prize attracts.

The promo coated 4 areas of Nigeria: FCT & North, Lagos, Midwest/South-West, and South-South/ South-East. The attracts have been carried out transparently and witnessed by lottery regulatory authorities.

Talking on the grand finale, Head of Shopper Banking, Adeola Ogunyemi, expressed her delight on the clients’ response to the promo aimed toward encouraging financial savings.

She defined that the initiative was a part of the financial institution’s technique to reward buyer loyalty and deepen monetary inclusion, notably for Nigerians in rural and semi-urban areas, saying, “Within the final six months, we’ve seen an incredible response from our clients. Individuals are turning into extra aware of the significance of saving. Regardless of how a lot you earn, it’s by no means sufficient. So, it’s important to self-discipline your self.

It’s not about how a lot is available in, however how a lot you possibly can retain.”

Equally, Head of Shopper Segments & Merchandise, Victor Yalokwu, defined that the financial institution launched the promo to encourage financial savings whereas additionally rewarding clients.

“Our objective was to cater to the mid-to-low or mass-market segments,” Yalokwu stated. “We even have initiatives concentrating on the mid-to-high, mass prosperous, and high-net-worth people, however this promotion was designed to be extra inclusive, reaching these within the mass market.”