Shobanjo honoured for function in promoting

Veteran promoting and advertising chief and the chairman of Troyka Holdings, Biodun Shobanjo, has turn out to be the primary recipient of the BB Apprenticeship Award by the Bolaji Junaid Mentorship Programme, recognising his important contributions to mentorship and business progress in Nigeria.

On the third version of BJuMP’s Mentors Meet Mentees Mixer held not too long ago in Lagos, the founding father of BJuMP, Bolaji Junaid, described the award as a tribute to leaders who’ve profoundly formed the careers of younger professionals in company Africa.

Jimi Awosika was honoured alongside Shobanjo, with each receiving accolades for his or her enduring affect on the promoting and advertising panorama.

Junaid lauded Shobanjo’s legacy, emphasising that past constructing an business, he has constructed generations of execs.

The occasion featured a hearth chat with Shobanjo, the place he mirrored on the sector’s transformation.

“Over 43 years in the past, promoting was not a most popular sector. Right this moment, it generates over N605bn yearly,” he famous.

Shobanjo confused that the business’s future lies within the fingers of younger professionals, highlighting the essential function mentorship performs in profession growth.

He additionally shared insights on mentor-mentee relationships, noting, “The circumstances that decide a mentee leaving his mentor will decide whether or not a relationship will persist.”

Including to the tributes, the Director-Common of the Promoting Regulatory Council of Nigeria, Olalekan Fadolapo, represented by Winifred Akpa, recommended Shobanjo’s contributions, stating that his affect might be remembered for generations.

The occasion additionally noticed the disclosing of Tripreneur, a e book by Bolaji Junaid, chronicling his journey via entrepreneurship, sociopreneurship, and intrapreneurship, providing classes to younger professionals looking for profession resilience.

With Shobanjo and Awosika as the primary honourees, the BB Apprenticeship Award units a brand new benchmark for recognising mentorship excellence in company Africa.