Philip Odiakose Launches “The Science of Public Relations” with McMedal Olusegun Signed On as Advocacy Ambassador. 

Philip Odiakose, Africa’s main media intelligence skilled and PR measurement authority, at present formally launches his much-anticipated e book, The Science of Public Relations: A Complete Information to Measurement and Analysis. The e book is now obtainable in paperback format in Nigeria and as a digital version for readers globally.

Rooted in over a decade of hands-on expertise, this definitive information helps PR and communications professionals transfer past assumptions and perception-based reporting towards data-driven, objective-led measurement that instructions credibility in boardrooms. As  Chief Media Analyst at P+ Measurement Companies, Odiakose has lengthy advocated for evidence-based PR methods in Africa. His e book offers sensible frameworks, real-world case research, and efficiency audit strategies that help a shift from self-importance metrics to Return on Goal (ROO).

“Public relations has typically been underestimated because of the lack of measurable outcomes,” stated Odiakose. “This e book delivers a real-world toolkit for proving worth and positioning PR as a strategic driver of outcomes.”

In a significant endorsement, revered PR guide and business chief McMedal Olusegun has been appointed because the official advocacy ambassador for the e book. Olusegun will lead efforts to advertise its adoption throughout tutorial establishments, company organizations, and authorities businesses in search of to reform how communication success is evaluated and reported.

“This e book comes at an important time for our career,” stated Olusegun. “It demystifies measurement and offers each PR skilled—from entry-level to govt—the instruments to point out affect, not simply effort.”

Readers of The Science of Public Relations will acquire actionable insights grounded in international frameworks like AMEC, case research tailor-made to African and worldwide markets, steering on constructing PR dashboards, auditing marketing campaign efficiency, and a shift in focus from output to outcomes—transferring from guesswork to data-led credibility.

Pre-order the Paperback for Nigeria right here: selar.com/thescienceofpublicrelations

Order the Digital copy for international entry right here: selar.com/thescienceofprebook

Be part of the Motion: www.thescienceofpublicrelations.com

Philip Odiakose is Chief Media Analyst at P+ Measurement Companies and a world voice in media intelligence. He’s a member of the AMEC Member Lab, and a driving power behind PR measurement training in Africa.

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