SEGUN MCMEDAL APPOINTED STRATEGIC BOOK AMBASSADOR FOR “THE SCIENCE OF PUBLIC RELATIONS”

In a major transfer to advance public relations measurement schooling and follow in Nigeria and throughout Africa, famend communications strategist Segun McMedal has been appointed because the Strategic Ebook Ambassador for “The Science of Public Relations: A Complete Information to Measurement and Analysis,” authored by media intelligence skilled Philip Odiakose.

With over twenty years of expertise, McMedal brings a wealth of experience and management to this ambassadorial function. He’s the Lead Accomplice at Upticomm Advertising Firm, and the instant previous Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR). Amongst his notable contributions to the PR business are the founding of the celebrated Lagos Public Relations Trade Gala and Awards (LaPRIGA) and the Lagos Digital Public Relations Summit, now the Nigeria Digital Public Relations Summit, which has skilled over 730 Digital PR Ambassadors since 2016.

As Strategic Ebook Ambassador, McMedal will spearhead efforts to combine the guide into educational curricula throughout Nigerian universities and promote its adoption amongst PR professionals. His function encompasses securing endorsements from key PR our bodies akin to NIPR, PRCAN, and ARCON, facilitating college engagements, and organizing business occasions to focus on the guide’s relevance.

“This partnership is a strategic step in direction of enriching PR measurement schooling and follow in Nigeria and the remainder of Africa,” mentioned Philip Odiakose, the writer. “Segun McMedal’s huge expertise and affect within the business make him the best ambassador to champion this trigger.”

McMedal expressed enthusiasm concerning the collaboration, stating that, “I’m honoured to help this initiative, which goals to raise the requirements of public relations. Measuring the affect of PR stays a serious problem – from the absence of standardized analysis frameworks to the complexity of assessing intangible outcomes like belief and popularity, and the continued have to hyperlink PR efforts to organizational aims. This guide is a useful useful resource that addresses these essential gaps and convey readability to a essential side of our follow. I stay up for facilitating its widespread adoption.” 

This partnership is poised to considerably increase the attain and affect of the guide. With McMedal’s management and business community, The Science of Public Relations is well-positioned to turn into a significant useful resource for communications professionals, educators, and college students looking for to deepen their understanding of PR measurement and analysis.

Philip Odiakose is a extremely regarded media intelligence and analysis skilled with a observe document of delivering insights for prime manufacturers throughout a number of sectors. He holds certifications in Public Relations Analysis and Enchancment Methods from the Metropolitan School of Enterprise and Administration, UK, and in Advertising and Communication from the Worldwide Enterprise Administration Institute, Berlin, Germany.