New Report from P+ Redefines Media Sentiment and CEO Visibility with Harvard Normal Inquirer and Lexicon-Based mostly Intelligence 

P+ Measurement Providers, Nigeria’s foremost media intelligence consultancy, is proud to announce the launch of its newly developed Popularity Sentiment Intelligence Report, a strategic research-driven product designed to enhance the company’s well-established PR Measurement and Efficiency Audit reporting suite.

The Popularity Sentiment Intelligence Report introduces a extra superior and dimensional strategy to media analysis, focusing particularly on repute, sentiment, and govt media positioning. Developed by means of months of empirical analysis and aligned with world greatest practices, this new product leverages a lexicon-based methodology supported by the Harvard Normal Inquirer, some of the respected frameworks in computational sentiment evaluation.

The report includes two proprietary modules: the Sentiment Depth Scoring Framework and the CEO Intelligence Dashboard. The Sentiment Depth Scoring Framework redefines the bounds of conventional sentiment evaluation by transferring past the fundamental classifications of optimistic, unfavorable, and impartial. As an alternative, it evaluates media narratives throughout 9 distinct sentiment ranges: strongly optimistic, optimistic, reasonably optimistic, barely optimistic, impartial, barely unfavorable, reasonably unfavorable, unfavorable, and strongly unfavorable. This refined framework permits for a extra correct interpretation of tone, higher context consciousness, and reputation-weighted insights, making it attainable to differentiate between mere positivity and significant model impression, or between gentle criticism and reputational danger.

Alongside this, the CEO Intelligence Dashboard brings govt visibility into sharper analytical focus, providing a research-backed evaluation of how CEOs and enterprise leaders are portrayed within the media. It analyzes management positioning by means of metrics equivalent to CEO thought management share, sentiment weight rating, media share versus opponents, model repute rating, and aggressive sentiment frequency, all of that are compiled by P+’s in-house staff of trade analysts with experience in media analysis and sector-specific communication traits.

Olufunke Mohammed, Government Director of Operations at P+ Measurement Providers, acknowledged, “This product marks a defining shift in how PR and communication professionals can view and perceive media narratives. Too usually, sentiment evaluation is flattened into three common classes, which oversimplifies how audiences interact with model tales and management notion. Our Popularity Sentiment Intelligence Report is human-led, constructed on deep analysis, and designed to uncover nuance, not conceal it. We’re proud to make this accessible to an trade in want of extra readability and contextual reality.”

Not like automated dashboards or AI-generated summaries, the Popularity Sentiment Intelligence Report is grounded in analysis methodology and interpreted by skilled analysts. This ensures that the perception delivered is not only correct but in addition related to context, trade traits, and communication goals.

The discharge of this product means purchasers of P+ Measurement Providers now have entry to 2 complete PR media audit reviews: the long-established PR Measurement and Efficiency Audit, and the newly launched Popularity Sentiment Intelligence Report.

This development underscores P+’s dedication to delivering deeper, extra clever insights that assist public relations and communications professionals in Nigeria and throughout Africa to make knowledgeable, data-driven choices rooted in credibility, analysis, and strategic foresight.

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