HAVAS Pink expands West African footprint with launch in Nigeria

World media and communications company HAVAS Pink has introduced the launch of HAVAS Pink Nigeria, marking a strategic enlargement of its PR, social, and content material capabilities throughout West Africa.

The transfer strengthens the company’s presence on the continent, following earlier expansions into South Africa (October 2023), Côte d’Ivoire (April 2024), and Kenya (July 2025).

HAVAS Pink, the worldwide PR, social, and influencer arm of HAVAS, is thought for its merged media mannequin, which integrates earned, social, experiential, and content material methods to assist manufacturers join with audiences meaningfully. Since its 2019 inception, the company now operates in 23 markets, together with Australia, China, France, Germany, Italy, the U.Ok., U.S., and Vietnam.

“Increasing into Nigeria is a pivotal step in our continued development throughout Africa,” mentioned James Wright, World CEO of HAVAS Pink and World Chairman of the HAVAS PR Community.

“With a powerful native staff led by Dare Oyegbola, HAVAS Pink Nigeria is ideally positioned to deliver our merged media mannequin to life in one of many continent’s most dynamic and inventive economies.”

Dare Oyegbola, Managing Director of HAVAS Pink Nigeria, brings over a decade of expertise throughout promoting, experiential, manufacturing, and communications.

He emphasised the company’s dedication to delivering “daring concepts, deep insights, and significant storytelling” to assist purchasers earn consideration and belief throughout a number of platforms.

“With the addition of HAVAS Pink Nigeria, we’re not solely increasing our footprint but additionally enhancing our skill to ship built-in, community-focused communications throughout Africa,” mentioned Provit Chemmani, CEO of HAVAS Africa.

“Our purpose is to offer higher worth whereas remaining attuned to the cultural nuances of every market we serve.”

HAVAS Pink’s international recognition consists of World Midsize Company of the Yr and EMEA Midsize Company of the Yr by PRovoke Media in 2024.

The company has delivered award-winning campaigns for purchasers akin to adidas, Coca-Cola Studio, Chivas Regal, Domino’s, Novartis, Merck KGaA, and the U.Ok. Nationwide Well being Service Blood & Transplant.

The company has additionally developed specialised choices, together with Trade by HAVAS Pink for B2B communications, Peaks for govt branding, Pink Affect for ESG and sustainability initiatives, Well being by the corporate for well being and wellness, and Pink Join for B2B content material advertising.

With its launch in Nigeria, the corporate goals to mix international experience with native insights, serving to manufacturers navigate the evolving media panorama and foster significant engagement throughout West Africa.