LASAA reaffirms dedication to equity, security and business development

Lagos State Signage and Commercial Company (LASAA) has responded to current apprehensions suggesting a resurgence of heavy-handed regulation and arbitrary enforcement within the State’s outside promoting sector. Whereas acknowledging the considerations, LASAA sought to reaffirm its dedication to regulatory equity, business professionalism and the sustainable development of out of doors promoting in Lagos.

Refuting claims that LASAA intends to “wield the large stick,” the Company drew consideration to its longstanding apply of fostering dialogue and partnership with business stakeholders.

Prince Fatiu Akiolu, Managing Director of the Company said, “The period of mutual suspicion is firmly behind us,” including that the Company “recurrently convenes stakeholder fora, maintains cordial relationships with business gamers, presents concessions corresponding to reductions on vacant billboard fees and seeks stakeholders enter earlier than making main coverage selections.”

Prince Akiolu clarified that LASAA doesn’t compete with non-public operators commercially. As an alternative, it manages a restricted variety of state-approved promoting constructions primarily reserved to amplify authorities programmes, public consciousness initiatives and regulatory oversight. These, with the Company’s core mandate specializing in orderliness, public security, and environmental aesthetics.

He mentioned these efforts intention to serve the broader pursuits of Lagos residents and reiterated that the Company’s core mandate stays the enforcement of orderliness, public security and environmental aesthetics throughout the state.

On licensing, the Managing Director defined that stringent standards guarantee solely certified practitioners function out there. Addressing considerations about billboard oversupply, notably round army and police formations the place unlawful constructions are frequent, he famous that LASAA has imposed a moratorium on new registrations and permits since early 2025. “This moratorium intends to uphold business integrity and elevate skilled requirements.”

Prince Fatiu defined that, “the Company’s Well being and Security crew actively verifies that outside installations meet engineering and security benchmarks to mitigate dangers to life and property.”

He famous that LASAA’s regulatory method is primarily preventive slightly than punitive and depends on monitoring, early warnings and corrective interventions, with enforcement used solely when completely needed.

Acknowledging ongoing challenges corresponding to violations of spacing, setback and structural laws, the MD attributed these primarily to lapses in operator compliance slightly than regulatory overreach. He urged stakeholders, together with the Outside Promoting Affiliation of Nigeria (OAAN) and licensed professionals, to strengthen self-regulation and collaborate in reporting infractions to boost Lagos’s security, visible enchantment and financial vibrancy.

To forestall a relapse into dysfunction, LASAA has launched a complete enforcement and cleanup operation concentrating on illegal promoting installations to revive city order and defend public pursuits. Prince Fatiu burdened the important function outside promoting performs in defining Lagos’s visible id and known as for accountable business stewardship.

He reiterated LASAA’s dedication to sustaining a balanced regulatory framework that ensures oversight whereas supporting business sustainability. This method goals to create a clear atmosphere that safeguards investments and enhances town’s aesthetics.

The Managing Director reassured the general public and outside promoting professionals that LASAA’s mandate is to not stifle development or punish legit operators however to make sure a good, regulated and sustainable outside promoting sector in Lagos. He reaffirmed his dedication to nurturing an atmosphere that protects investments, safeguards the general public and enhances the great thing about Lagos.