Water Security in Focus with Nestlé Water High quality Advocacy Marketing campaign

Nestlé Waters has unveiled the Nestlé Water High quality Advocacy marketing campaign; a daring initiative aimed toward elevating nationwide consciousness on the necessity for high quality water throughout Nigeria. This marketing campaign was developed in collaboration with the Organised Personal Sector in Water, Sanitation, and Hygiene (OPS-WASH).

Nestlé Waters and OPS-WASH have dedicated to taking the advocacy for high quality water to all segments of society, from policymakers and companies to varsities, and grassroots communities, with the intent to shut the data hole across the invisible threats posed by contaminated water. The launch occasion in Abuja introduced collectively key stakeholders to stress the crucial significance of defending the nation’s water sources to guard public well being and improve neighborhood well-being.

Talking on the launch, Mr. Olatunji Olutayo, Enterprise Government Officer, Nestlé Waters and Premium Drinks, highlighted Nestlé’s robust dedication to high quality which is the inspiration for the water high quality advocacy marketing campaign.

Talking on Nestlé Waters high quality requirements, he mentioned: “Water stewardship is a precedence for Nestlé Waters. By 2025, we goal for all our websites to be licensed beneath the Alliance for Water Stewardship Commonplace, underlining our dedication to sustainable water use, neighborhood engagement, and accountable watershed administration.”

He mentioned that these measures align carefully with the goals of the advocacy marketing campaign: selling common entry to protected water, making certain clear monitoring and accountability, encouraging multi-stakeholder collaboration, and pushing for sustainable, long-term options.

“Our central message is evident, water security should change into a precedence in each residence, enterprise, and public establishment,” he added.

Dr. Nicholas Igwe, Nationwide Coordinator, OPS-WASH, on his half mentioned “Water is life, but thousands and thousands of Nigerians are nonetheless unaware of the standard of the water they eat each day. This marketing campaign is due to this fact about greater than elevating consciousness; it’s about empowering folks with the instruments and data they should safeguard their well being by safeguarding their water sources. By figuring out and defending our water sources, we are able to considerably cut back the burden of waterborne illnesses and construct a more healthy, extra productive nation.”

Delivering the keynote deal with, the Honourable Minister of Water Resources & Sanitation, Engr. Prof. Joseph Terlumun Utsev, represented by Mrs. Elizabeth Ugoh, Director, Water High quality Management and Sanitation, emphasised the federal government’s dedication to enhancing water high quality nationwide and welcomed non-public sector collaboration in tackling water-related challenges.

In his phrases: “I want to commend Nestlé Waters and OPS-WASH for this well timed initiative, which aligns with our nationwide drive to make sure that each Nigerian has entry to wash and protected water. Contaminated water continues to be one of many main causes of preventable illnesses within the nation, with severe well being and financial implications. This advocacy due to this fact comes at a crucial time, as water high quality administration stays a prime precedence for presidency.”

He defined that nationwide assessments are ongoing in keeping with the Sustainable Improvement Targets (SDGs) 6.3.2, including that elevated investments in water high quality administration will stay central to the federal government’s agenda. “Nestlé has set the tone. It’s now as much as all of us, authorities, non-public sector, and communities – to construct on this momentum in order that protected water turns into a actuality for each Nigerian family,” he concluded.

Of their goodwill messages, the Minister of Environment and the Minister of Health and Social Safety, recommended Nestlé and OPS-WASH for enterprise the marketing campaign, noting that it could facilitate the advance of the standard of water throughout Nigeria, by creating extra consciousness to drive the behavioural modifications essential to attain SDG6.3.2.

Victoria Uwadoka, Company Communications, Public Affairs and Sustainability Lead at Nestlé Nigeria PLC, described the marketing campaign as a nationwide motion for water security reasonably than a one-off programme.

“In the present day marks the start of a nationwide motion for water security in Nigeria, however that is solely step one. This marketing campaign won’t solely increase consciousness but additionally present sensible steps that people and communities can take to make sure protected water, enhance the standard of life, and assist nationwide improvement.”

She added: “Collaboratively, we goal to show consciousness into motion and an enduring change in order that high quality water turns into a aware aspiration for each Nigerian. By additionally partaking all stakeholders from coverage makers to the implementation businesses, high quality water will go from aspiration to a actuality supported by behavioural change.”

The Nestlé Water High quality Advocacy reinforces Nestlé Nigeria’s ongoing dedication to sustainability and neighborhood well-being. It additionally aligns with OPS-WASH’s mission to mobilise the non-public sector in reaching nationwide and international water, sanitation, and hygiene targets. Collectively, each organisations are calling on authorities businesses, companies, civil society, and people to play their half in making certain that high quality water turns into a common customary in Nigeria.

Current on the press launch have been representatives of the Federal Minister of Environment, represented by Madam Okea Rita; Federal Minister of Health and Social Welfare, represented by Mrs. Philomena Nwobosi; Dr. Adebisi Osim (FNSE) President Affiliation of Skilled Ladies Engineers of Nigeria (APWEN),  Engr. Nnenna IGWEGBE Vice President, and Engr. Josephine Onuabuchi, APWEN OPS-WASH North Central Coordinator and others.

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About Nestlé Nigeria

Nestlé Nigeria is among the largest meals and beverage firms in Africa. The Firm’s function is to unlock the ability of meals to reinforce high quality of life for everybody immediately and for generations to come back. For over 62 years of its operation in Nigeria, Nestlé has delighted customers round Nigeria by constantly delivering top quality nutritious meals and drinks beneath its iconic manufacturers:  MAGGI, MILO, GOLDEN MORN, NESTLÉ PURELIFE, CERELAC, NESCAFÉ and NIDO.

With 3 manufacturing websites, 7 department places of work and a head workplace situated in Lagos, Nestlé Nigeria is a pressure for good, serving to to enhance the wellbeing and livelihood of people and households to construct thriving communities whereas taking motion to guard the planet.

Media Contact:

Toritseju Egbebi

Company Affairs Supervisor, Nestle Nigeria

E mail: [email protected]