NESCAFÉ Samples 65,000 Cups Nationwide to Have a good time World Espresso and Nigeria’s Independence Day

In commemoration of Worldwide Espresso Day and Nigeria’s sixty fifth Independence Anniversary, NESCAFÉ executed a large-scale activation, serving 65,000 cups of espresso to customers nationwide to mark the twin event. The initiative spanned 25 cities, together with Lagos, Abuja, Kano, Port Harcourt, Ibadan, Enugu, Jos, Nasarawa, Minna, Kaduna, Bauchi, Owerri, Onitsha, Abeokuta, Ilorin, Calabar, Uyo, Lokoja, Lafia, Osogbo, Ado Ekiti, Maiduguri, Yola, Benin, Asaba, Makurdi, and Sokoto, reaching customers in universities, enterprise districts, markets, and group hubs.

This exercise additionally follows the relaunch of the unique NESCAFÉ 3-in-1 in Nigeria, which now comes with enhanced creaminess, a clean milky style, and the model’s signature aroma, all developed from native client insights. The product is now delivered in design-for-recycling packaging, underscoring Nestlé’s dedication to sustainability whereas assembly evolving client preferences.

Talking on the event, Jean-Pierre Duplan, Class Supervisor, Espresso, Nestlé Nigeria, mentioned: “Earlier this yr, we relaunched NESCAFÉ 3-in-1, providing an improved taste and smoother creaminess in a handy sachet. This espresso variant is liked by many in Nigeria. The relaunch was fastidiously formed by client preferences whereas advancing our sustainability commitments via recyclable packaging. We additionally acknowledged that Worldwide Espresso Day, a world celebration of the individuals who make espresso particular throughout the worth chain from farm to cup, coincided with the nation’s sixty fifth Independence Anniversary. We determined to please our customers by serving 65,000 cups throughout the nation as a manner of celebrating each milestones whereas reinforcing NESCAFÉ’s function in on a regular basis Nigerian espresso moments, serving to customers begin their day robust.”

The response from customers highlighted the impression of the marketing campaign. One of many individuals, Tobilola Felix, shared his pleasure: “I used to be thrilled to get my cup of NESCAFÉ this morning. It was such a pleasing shock, particularly on my strategy to work. As a Nigerian, it feels particular to be a part of this celebration, understanding that I’m experiencing each Worldwide Espresso Day and our sixty fifth Independence in such a singular manner. It gave me an important begin to my day and jogged my memory of the delight we share as Nigerians.”

Past the sampling, NESCAFÉ continues to provide again to its customers, notably via the MYOWBU (My Personal Enterprise) program, which nurtures youth entrepreneurship and fosters financial alternatives throughout Nigeria. In collaboration with Nestlé skilled, this system has empowered over 1,400 younger Nigerians to start out companies and obtain monetary independence.

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About us: 

Nestlé Nigeria is Africa’s prime meals and beverage firm, identified for its high quality, excellence, and dedication to creating shared worth. With a heritage of greater than 63 years in Nigeria and its house-hold manufacturers, the agency continues to make sure the supply and accessibility of nutritious meals and beverage merchandise. As well as, the agency helps the communities closest to its operations and takes motion to safeguard the atmosphere via sustainable enterprise practices.  

With over 2,300 direct staff, 3 factories and seven department workplaces throughout Nigeria, Nestlé produces and markets iconic manufacturers together with Maggi, Milo, Golden Morn, Nestlé Pure Life and Cerelac.