A Decade of Knowledge and Integrity: P+ Measurement Companies Celebrates 10 Years of Redefining PR Analysis in Africa.

Lagos, Nigeria — P+ Measurement Companies, Nigeria’s first unbiased media intelligence and PR measurement company, is marking its tenth anniversary this November. Based in 2015 on the brink of a recession, the company emerged from a imaginative and prescient to problem the norms of public relations reporting and convey independence, objectivity, and data-driven accountability to PR measurement and analysis throughout Nigeria and Africa.

Over the previous decade, P+ has reworked what was as soon as thought-about an “not possible mission” right into a thriving sector. Established from the lounge of its founder, Philip Odiakose, who questioned why PR companies ought to be the accused, the choose, and the jury of their very own work, the corporate has since led the cost in redefining how PR efficiency is measured. At this time, P+ stands as a trusted accomplice for greater than 20 manufacturers on retainer, having executed 52 tasks and collaborated with 25 native and worldwide PR companies, in addition to 86 manufacturers, together with authorities our bodies, ministries, NGOs, and personal organizations.

P+ Measurement Companies has additionally performed a major function in advancing international recognition for Nigeria throughout the PR and communications measurement area, via its involvement with worldwide our bodies such because the Institute for Public Relations (IPR) Measurement Fee and the Worldwide Affiliation for the Measurement and Analysis of Communication (AMEC). Past its consumer portfolio, P+ has educated over 40 analysts and developed partnerships with key commerce associations, together with the Nigerian Institute of Public Relations (NIPR) and Ladies in PR.

Talking on the milestone, Philip Odiakose, Chief Media Analyst and a Commissioner on the IPR Measurement Fee, commented, “Ten years in the past, this was only a daring dream, beginning an unbiased PR measurement company when the trade barely understood the idea of analysis. What started in my lounge has grown right into a motion that has formed how the Nigerian PR ecosystem thinks about accountability, perception, and efficiency. Our mission was to show that independence in PR measurement wasn’t simply attainable, it was mandatory. Ten years later, I can say with satisfaction that we did greater than show it; we constructed a legacy.”

Including her perspective, Olufunke Mohammed, Govt Director of Operations, shared, “This milestone means much more than numbers, it represents ten years of resilience, innovation, and teamwork. We took a threat once we left our jobs to pursue what was then an unsure concept. At this time, that concept has develop into a acknowledged establishment serving to manufacturers make sense of their status and influence with credible knowledge and analytics. It has been a decade of progress and studying, and we’re solely simply getting began.”

Rukayat Yusuf, Senior Analyst, mirrored on the corporate’s influence from an analyst’s lens, saying, “Working with P+ has been a chance to be a part of one thing pioneering. Now we have not solely supplied insights for manufacturers but additionally helped elevate the PR measurement occupation itself. Being a part of this journey has proven that excellence is constructed one dataset, one evaluation, and one story at a time.”

As P+ Measurement Companies celebrates this important milestone, the corporate reaffirms its dedication to steady innovation and collaboration, empowering communications and PR professionals throughout Africa with actionable insights that transcend self-importance metrics to drive significant influence.

About P+ Measurement Companies

P+ Measurement Companies is Nigeria’s main unbiased media intelligence and public relations measurement company. Since 2015, the corporate has specialised in offering knowledge, analytics, and insights that allow PR and communications professionals to make knowledgeable, evidence-based selections. P+ is a member of the Worldwide Affiliation for the Measurement and Analysis of Communication (AMEC).