BIC celebrates 50 years of BIC 1 Razor

BIC has marked the fiftieth anniversary of its iconic BIC 1 razor, celebrating innovation and client belief in Nigeria’s market.

In a press release, the corporate described the milestone as a uncommon achievement in world client items, noting that the single-piece disposable razor, launched in 1975, has sustained worldwide management for half a century.

In response to the corporate, the BIC 1 pioneered the idea of low-cost, disposable shaving at scale after its growth at BIC Violex in Greece. The group added that it now produces over 5 billion blades yearly throughout factories in Greece, France, Mexico, Brazil, and Kenya, supplying greater than 160 nations, together with Nigeria.

The agency acknowledged that every blade undergoes greater than 60 high quality checks and is engineered to be as much as 2,000 instances thinner than a strand of hair, a function it mentioned “ensures the smoothness and security customers have trusted for generations.”

Talking on the anniversary, Normal Supervisor of BIC Nigeria, Anthony Amahwe, mentioned the model’s longevity stems from its means to satisfy on a regular basis wants with out compromising on high quality.

He mentioned, “The 50-year legacy of the BIC 1 goes past an anniversary. It’s the story of how good engineering and accessible design have formed day by day grooming for hundreds of thousands, together with right here in Nigeria.”

Amahwe added that BIC would proceed to “push the boundaries of innovation and ship merchandise that genuinely enhance the on a regular basis routines of our shoppers.”

The corporate mentioned its innovation pipeline ensures that its shaving merchandise stay related throughout generations. It highlighted the BIC Flex 2 as a contemporary possibility designed for consolation and precision. The razor includes a twin open-blade system for simpler rinsing, a pivoting head for adaptability, and a moisturising strip enriched with aloe vera and vitamin C.

For ladies, the agency acknowledged that the BIC Miss Soleil supplies a mild however efficient shave with its triple-blade know-how, ergonomic deal with, and hydrating strip infused with aloe vera and vitamin E.

The corporate additionally emphasised its sustainability-driven manufacturing mannequin.