DANGOTE SHOWCASES PRODUCTS, INNOVATIONS AT LAGOS TRADE FAIR

…unveils New 100g, 25kg Dangote Sugar Packs

As a part of its methods to spice up market share and deepen clients’ loyalty, the Pan-African Conglomerate, Dangote Industries Restricted (DIL) and firms below the Group are set to headline the Lagos Worldwide Commerce Honest with arrays of merchandise and improvements.

The Honest kicks off on Friday, November 7, 2025, on the Tafawa Balewa Sq. (TBS) Onikan, Lagos.

Enterprise items from the group which might be exhibiting on the honest embrace Dangote Sugar; Dangote Petroleum Refinery; Dangote Packaging; NASCON Allied Industries Plc, makers of Dangote Salt, Dangote Sinotruk Firm; Dangote Fertiliser; Dangote Cement and Gata Rice.

A few of the merchandise to be displayed on the honest embrace Dangote Sugar in various packs, Dangote Salt, Dangote seasoning, Dangote Fertiliser, Polypropylene, Rice and Sacks.

Color will probably be added to this yr’s Commerce honest as the most important Sugar Refinery within the nation, Dangote Sugar introduces new 100g sachet & 25kg bag. The brand new packs supply reasonably priced choices to customers and finish customers of sugar which might be at present grappling with prevailing harsh financial situations, as a result of low out of pocket spends for customers and dealing capital necessities for finish customers. As well as, the 100g will improve in-home penetration of the Dangote model.

The brand new sugar packs which will probably be formally unveiled through the “Dangote Day” on the Honest on Wednesday, November 12, is important in that the brand new 25kg is tied to Dangote Sugar Refinery’s 25 years anniversary celebration.

An announcement from Firm on the its’s readiness for the Honest, which was signed by its Group Chief, Branding and Communications Officer, Anthony Chiejina, stated “this yr marks 25 years of Dangote Sugar’s existence, as such a significant overhaul of our Apapa Refinery is ongoing to additional place Dangote Sugar to satisfy clients requires, maintain supply of premium high quality merchandise and stay the popular sugar refiner and model by clients, consumes and all stakeholders.

In response to him, guests to the group pavilion at honest may have the chance of shopping for merchandise from Dangote Group Subsidiaries at moderately decreased costs. Additionally, the honest would afford intending distributors and retailers the chance to get registered and begin enterprise dealings with the Firm.

He stated Dangote Group is of the view that the commerce honest is coming at an acceptable time which affords distributors and retailers the chance to inventory their outlets for the fast-approaching Christmas season whereas finish customers and different customers may purchase and inventory for the season.

A few of the enterprise items will probably be internet hosting college students on particular days. The scholar-visitors to the stand will get particular items like pens, pencils, erasers and notebooks.

The Dangote Group spokesperson defined that guests to the Group’s stand would have a first-hand expertise as they might be handled to the standard pleasant Dangote manner of appreciating its clients and different stakeholders.

Talking on the brand new Dangote Sugar packs, Rilwan Yusuf, Head, Advertising Operations, (Gross sales), Dangote Sugar Refinery, defined that the Firm determined to introduce the brand new 100g and 25kg packs to satisfy the ever-evolving wants of its numerous clients.

In response to him, the brand new Dangote Sugar packs will entice quantity and drive development from the unbranded section. “Extra importantly, the brand new packs will meet low out of pocket scenario of customers – affordability; drive trial and recruit customers into the class by focusing on “backside of pyramid” customers.

Yusuf acknowledged additional the brand new packs will drive visibility within the market; place Dangote Sugar because the market chief in innovation and within the retail section; optimize market penetration; help working capital necessities for retailers and small bakeries.

Moreover, any of the 2 new packs gives ease choices for items and donations to family members and through celebrations.