P+ Measurement Companies to Host 2025 AMEC Measurement Month, Driving Insightful Dialogue on PR Influence and Accountability

P+ Measurement Companies, Nigeria’s main unbiased media intelligence and PR measurement company, will proudly host the 2025 version of AMEC Measurement Month in Nigeria on Friday, November 28, 2025, from 12:00 p.m. to 2:00 p.m. (WAT) through Google Meet.

Themed “From Outputs to Outcomes: Measuring What Issues,” this 12 months’s occasion will convene main professionals throughout communications, public relations, and media analytics to discover how manufacturers and organizations can evolve from counting protection to quantifying true affect.

With an ever-growing demand for accountability and data-driven storytelling, the occasion will problem conventional measurement practices and highlight how purposeful analysis can form technique, strengthen belief, and reveal tangible enterprise outcomes.

The session will function a formidable lineup of six distinguished audio system representing various experience throughout PR, company communications, and media analysis: Amber Daugherty of Huge Valley Advertising; Chris Wangalwa, Director, Africa Strategic Communication Hub (ASCH); Adaoha Njemanze, Founder and Principal Advisor, NOVVA Media & Communications; Adedoyin Jaiyesimi, Communications Advisor and Co-Founder, The Comms Avenue; David Akinfenwa, Head, Company Communications and Public Relations, Selar; and Iskren Lilov, Head of Advertising and Communications, Ruepoint / AMEC Comms Taskforce Lead.

Collectively, they are going to lead insightful discussions on outcome-based measurement, exploring how communicators can align metrics with enterprise objectives, reveal ROI, and embrace innovation with out dropping the human contact in analytics.

Talking on the upcoming AMEC Measurement Month occasion, Philip Odiakose, Chief Media Analyst at P+ Measurement Companies and a member of the IPR Measurement Fee, mentioned:

“AMEC Measurement Month has grown right into a significant custom for us at P+. We’re proud to have championed and hosted this initiative in Nigeria persistently for 9 years. It serves as a world reminder that communication isn’t merely about being seen, however about making a measurable distinction. This 12 months’s theme challenges practitioners all over the place to transcend exercise and really consider worth, linking communication efforts to outcomes that drive progress for organizations and the societies they serve.”

Participation within the occasion is free, however registration is required. individuals can register right here: 

https://bit.ly/amecmeasurementmonth

About P+ Measurement Companies

P+ Measurement Companies is Nigeria’s foremost media intelligence and public relations measurement company. As a trusted companion to manufacturers and communication groups, the company gives data-driven insights that consider media efficiency, fame affect, and communication effectiveness. Via its dedication to moral measurement practices and international requirements, P+ empowers organizations to make knowledgeable choices that drive significant enterprise outcomes.

For extra info, go to www.pplusmeasurement.com.ng or observe P+ Measurement Companies on LinkedIn.