Companies shine at landmark LAIF ceremony

X3M Concepts, Leo Burnett Lagos, and Noah’s Ark Communications Restricted emerged as standout winners on the 2025 Lagos Promoting and Concepts Pageant Awards, a prestigious celebration of artistic excellence in promoting, held not too long ago in Lagos.

The spotlight of the occasion noticed promoting czar, Biodun Shobanjo, honoured with the LAIF Icon award for his contributions to the development of promoting in Africa.

X3M Concepts dominated the night, clinching the coveted Company of the Yr award following an impressive efficiency throughout a number of classes. X3M Concepts gained 12 Gold, 26 Silver, and 24 Bronze, whereas Leo Burnett Lagos went dwelling with 2 Gold, 11 Silver, and 23 Bronze. Noah’s Ark Communications Restricted made an enormous impression on the award ceremony by successful 7 Gold, 9 Silver, and eight Bronze.

Marking its twentieth anniversary, the 2025 LAIF Awards introduced collectively business leaders, artistic professionals, company executives, regulators, and younger abilities to have fun innovation, craftsmanship, and the enduring affect of Nigerian promoting.

Delivering the welcome deal with, Chairman of the LAIF Administration Board, Jay Chukwuemeka, mirrored on the transformational strides recorded by the Board since 2023 and the importance of the pageant’s two-decade journey.

“As my time period as LAIF Board Chair wraps up, I’m full of delight and gratitude. In our closing yr, we’re honored to have fun the unbelievable achievements recorded since 2023. We now have witnessed exceptional progress, innovation, and creativity, and tonight we acknowledge the perfect amongst us.

“One of many defining achievements of this Board has been the creation of buildings that guarantee inclusivity, growth, and a seamless handover to the subsequent management. Initiatives such because the LAIF Report, the LAIF Academy, the LAIF Archive Portal, the Domination Committee, and the Internship Program have strengthened the pageant and deepened business collaboration.

“Congratulations to all our winners, and thanks to everybody who made this journey doable. We got here, we noticed, we raised the bar, and we introduced new life into LAIF,” he stated.

In his remarks, President of the Affiliation of Promoting Companies of Nigeria, Lanre Adisa, acknowledged that the celebration of this vital milestone displays the initiative’s affect and reinforces the collective duty of the promoting business to protect and advance the legacy of Nigerian creativity.

Adisa applauded the consistency of the LAIF Administration Board, the contributions of previous leaders, and the dedication of numerous practitioners whose work continues to raise Nigeria’s artistic fame globally.

“Tonight, we aren’t simply celebrating creativity, we’re celebrating endurance, persistence, and the collective resilience of an business that refuses to die. LAIF started as a easy dream that our work deserved to be seen, judged, and celebrated. At present, it has grown into one of many strongest artistic establishments on the continent.

“As we benefit from the evening, let’s keep in mind that promoting might be 100 years outdated in Nigeria by 2028. This implies the subsequent chapter is on all of us. We should proceed to push boundaries, uncover new expertise, and show that Nigeria is not only a part of the worldwide dialog, however that we goal to steer it. Have fun, toast, mirror, and are available again stronger. The longer term is shiny, and it begins right here,” he stated.

The landmark version additionally spotlighted the evolution of the pageant from a small business recognition platform into certainly one of Africa’s most revered artistic award our bodies. This yr’s ceremony honoured groundbreaking campaigns, elevated rising creatives, and underscored the pageant’s position in shaping the way forward for promoting in Nigeria.

Previous Chairmen of the LAIF Awards, together with Funmi Onabolu and Bunmi Oke, amongst others, have been additionally acknowledged for his or her position in pushing the boundaries of creativity by the awards.