FirstBank, Guinness, Sweden again AFRIMA 2026

The Lagos State Authorities, First Bank of Nigeria, Guinness Nigeria, The Handle Houses, the Authorities of Sweden, Gobet247, and several other different main organisations have pledged sturdy assist for the ninth version of the All Africa Music Awards, scheduled to happen from January 7 to 11, 2026, in Lagos.

The announcement, made in partnership with the African Union Fee, underscores rising confidence in African music as each a cultural and financial pressure. The 2026 version, themed “Unstoppable Africa,” has attracted sponsorship from key sectors together with finance, actual property, drinks, digital platforms, media, hospitality, and worldwide cultural establishments.

Following Lagos State Authorities’s acceptance of the African Union’s supply to host, the town will as soon as once more function the Official Host Metropolis, cementing its standing as Africa’s main artistic and leisure hub. With sturdy assist from the Federal Authorities of Nigeria, the ninth AFRIMA is predicted to be a landmark celebration of African music and tradition. The African Union Fee continues its function as AFRIMA’s legacy Institutional Accomplice, selling African music throughout the continent and past.

On the high tier, digital funds and way of life platform Utilita and gaming and leisure model Gobet247 will headline as Nationwide Gold Sponsors. The Silver stage contains First Bank of Nigeria, Lagos State Inner Income Service, and The Handle Houses. Guinness Nigeria returns because the Official Beer Sponsor, including vitality to the festivities. Worldwide cultural assist comes from the British Excessive Fee in Nigeria and the Embassy of Sweden, serving as Cultural Change Companions.

In journey and hospitality, Wakanow, Pan Atlantic Travels, and Dorf Travels & Excursions Ltd have been named Official Journey Companions. Vaniti Lagos and Knowhere Restaurant will host nominees and particular company as Hospitality Companions. Standard youth platform Mainland Block Party Lagos may even take part, injecting road tradition into the AFRIMA Music Village on January 9 at Ikeja Metropolis Mall.

AFRIMA has confirmed a robust coalition of media organisations throughout tv, radio, print, digital, and Out-of-House channels as Official Media Companions. These embody DSTV/Multichoice, HIPTV, Afro Music Pop, Base FM, amongst others.

Talking on FirstBank’s involvement, Olayinka Ijabiyi, appearing Group Head of Advertising and Company Communications, stated, “At FirstBank, we’re devoted to selling Africa’s vibrant artistic business, and our partnership with AFRIMA displays this dedication.

“By means of our First@Arts initiative, we’ve constantly supported tasks throughout the artistic worth chain, nurturing expertise and enabling manufacturing. In doing this, we protect Africa’s wealthy cultural heritage whereas selling unity, training, and leisure.”

From the worldwide neighborhood, Anna Westerholm, Ambassador of Sweden to Nigeria, added, “Sweden is proud to hitch AFRIMA in celebrating the richness and international impression of African music. In 2026, we’ll mark 65 years of diplomatic relations with Nigeria, highlighting our sturdy ties.

“Because the world’s third-largest music exporter, we consider within the energy of collaboration and concept trade. This partnership enhances our cultural and enterprise connections, and we stay up for a significant week supporting the artistic industries.”

Yinka Bakare, Advertising and Improvements Director at Guinness Nigeria Plc, stated, “Guinness has been woven into Africa’s most iconic cultural moments for many years, and our sponsorship of AFRIMA’s ninth version reinforces that heritage. AFRIMA celebrates the extraordinary artistry that defines Africa, and we’re proud to assist a platform that showcases the continent’s greatness to the world.”

Dr Bisi Onasanya, Founder and Chairman of The Handle Houses, described AFRIMA as “an necessary platform for African creativity, collaboration and cultural id expressions. AFRIMA represents the spirit of African excellence and innovation.

“At The Handle Houses, we consider that tradition, creativity, and enterprise should work collectively to drive sustainable progress. Supporting AFRIMA is our approach of constructing and investing in Africa’s abilities, strengthening cultural pleasure and opening new alternatives for artistic younger individuals and enterprise partnerships throughout the continent.”