FirstBank Introduces Unique 500-Seater Bleacher at Carnival Calabar & Pageant 2025

FirstBank, West Africa’s premier monetary establishment and monetary inclusion companies supplier, has formally introduced its sponsorship of the Carnival Calabar & Pageant 2025, unveiling a landmark addition set to redefine the carnival expertise — the first-ever personal premium seating space on the occasion.

The spotlight of FirstBank’s participation is the development of a 500-seater premium bleacher, designed to offer consolation, security, and an elevated viewing expertise for carnival fans.

Talking on the sponsorship, the Performing Group Head Advertising and marketing and Company Communications, FirstBank, Olayinka Ijabiyi, famous that the carnival aligns with the Financial institution’s First@Arts initiative, a platform devoted to supporting the inventive arts worth chain throughout Nigeria. He stated, “We recognise the transformative energy of the humanities, together with carnivals, in inspiring folks and strengthening nationwide unity. For greater than 131 years, we’ve got supported platforms that promote self-expression, social reflection and cultural change. Our funding within the Carnival Calabar & Pageant demonstrates our dedication to preserving the nation’s wealthy cultural heritage by First@Arts.”

“As a part of our sponsorship this yr, we’re introducing the first-ever personal 500-seater premium bleacher to additional elevate the carnival expertise. This unique seating is designed to offer distinctive consolation and an unforgettable viewing expertise for attendees,” Ijabiyi added.

The Chairman of the Cross River State Carnival Calabar Fee, Gabe Onah, additionally commented on FirstBank’s sponsorship. “FirstBank’s involvement is a robust demonstration of private-sector help for tradition and tourism. This partnership not solely enhances the general high quality of the carnival but additionally strengthens its world enchantment,” he stated.

The Carnival Calabar & Pageant 2025 is formally marketed by Okhma International Restricted, the appointed Official Marketer accountable for model partnerships, promotional engagements, and ticket gross sales. Okhma International Restricted has partnered with the Cross River State authorities in delivering Carnival Calabar & Pageant for over ten years, taking part in a key position in strengthening the carnival’s business progress and world visibility.