Leadway to highlight younger entrepreneurs

Leadway, one among Nigeria’s high non-banking monetary companies and wellbeing suppliers, is about to carry its first-ever Leadway Life-style Truthful, a bodily engagement platform designed to present younger Nigerian SMEs a extra strong platform to showcase their manufacturers, join with goal markets, and acquire visibility that can assist them scale their companies.

In an announcement, it was introduced that the two-day occasion scheduled for Saturday and Sunday will function model showcases, vendor exhibitions, SME spotlights and partnerships, reside music, youth engagement actions, and a youngsters’ nook for household actions. This creates a vibrant and interesting expertise for all attendees.

The occasion is underneath Leadway’s Media Sprint 3.0, which is one among Leadway’s frontline assist initiatives, spotlighting younger Nigerian entrepreneurs by freely ceding its flagship promoting belongings and media slots to assist companies construct consciousness and scale.

Previous editions have empowered youth-owned enterprises by selling their manufacturers nationwide on each digital and offline channels for gratis, serving to entrepreneurs develop their attain and engagement throughout various audiences.

Constructing on this, Media Sprint 3.0 evolves past visibility and media slot campaigns to ship an immersive way of life and neighborhood model expertise. This version introduces the Leadway Life-style Truthful, designed to drive even higher affect and strengthen the model’s strategic positioning as an SME-empowering accomplice.

On behalf of Leadway Group, the Chief Government Officer of Leadway Pensure PFA, Olusakin Labeodan, spoke concerning the initiative’s purpose.

He stated, “The Media Sprint initiative aligns with our well-programmed assist for Nigerian SMEs. The newly launched Life-style Truthful gives small companies a wider platform to bodily join with new clients and enhance their visibility, all for gratis. Our complete enterprise ecosystem is constructed round offering assist and succour to companies and people, and this affirms that dedication.”

On the Life-style Truthful, taking part SMEs get free exhibition area to showcase and promote merchandise to a bigger, engaged viewers.

The Leadway Group has pursuits in insurance coverage, pensions, asset administration, trusteeship, and funding options.