Quickteller’s InsomniaQ makes robust debut with 12-hour Music

Quickteller’s maiden version of InsomniaQ was efficiently hosted on the Grand Ballroom of the Lagos Continental Lodge on the twenty first of December, delivering a vibrant, high-energy celebration of African music, tradition, and creativity.

The 12-hour continuous expertise attracted a various viewers of music lovers, tradition lovers, and festive diaspora returnees, marking a powerful debut for what is about to grow to be a signature December occasion.

The competition featured a dynamic mixture of dwell performances and DJ units, spotlighting Africa’s wealthy musical range and inventive depth.

From soulful sounds to high-energy performances, InsomniaQ supplied a thoughtfully curated journey that adopted the pure rhythm of its viewers’s circadian rhythm, sustaining power, connection, and pleasure all through the night time.

Past the performances, InsomniaQ stood out as a platform for shared cultural expression. The expertise created house for celebration, discovery, and group, reinforcing Lagos’ place because the heartbeat of Africa’s December leisure season and affirming the rising urge for food for premium, culturally grounded experiences.

Commenting on the success of InsomniaQ, Cherry Eromosele, Government Vice President, Group Advertising and Communications, Interswitch Group, described the occasion as an natural extension of Quickteller’s place in on a regular basis moments of connection, tradition, and celebration.

“InsomniaQ was created as an area to have fun African creativity in its full expression, the music, the power, and the individuals who make our tradition so highly effective. Seeing that imaginative and prescient come to life, with hundreds of individuals connecting by way of sound, motion, and shared expertise, has been really rewarding. This debut version reinforces our perception in creating platforms that convey individuals collectively and spotlights the richness of African expertise in significant methods,” Eromosele stated.

The success of InsomniaQ highlights a broader dedication inside the Interswitch ecosystem to help experiences that transcend transactions and into on a regular basis life. By championing platforms that merge tradition, innovation, and group, Interswitch continues to form how individuals join, have fun, and expertise Africa’s evolving inventive economic system.

With its robust debut, InsomniaQ has set the tone for future editions and firmly established itself as a brand new fixture in Africa’s December calendar, one which celebrates tradition, drives connection, and creates unforgettable moments.