Agency drives festive gross sales with client marketing campaign

Peak Milk has concluded its 2025 Christmas marketing campaign, tagged “Get pleasure from Christmas At Its Peak,” as a part of its technique to strengthen client engagement and reinforce its positioning in Nigeria’s aggressive dairy market through the peak festive interval.

The marketing campaign, in response to the corporate in a press release, targeted on driving day by day consumption by encouraging Nigerian households to start every celebration day with a Peak breakfast, linking nourishment to household bonding and seasonal traditions.

Talking on the marketing campaign, Senior Model Supervisor, Peak Milk, Moronke Adisa-Abayomi, mentioned the initiative was designed to attach product relevance with on a regular basis client routines through the holidays.

“After navigating one other eventful yr, we wished to make sure that each Nigerian might expertise the true magic of Christmas,” Adisa-Abayomi mentioned. “Get pleasure from Christmas At Its Peak was created to remind households that nourishment fuels not simply the physique, but in addition the moments that matter most, starting with a healthful Peak breakfast.”

As a part of the marketing campaign execution, Peak Milk deployed a mixture of digital engagement and on-ground activations geared toward sustaining visibility and interplay all through the festive interval. These included the return of the #Peak12DaysOfChristmas social media marketing campaign, which rewarded customers day by day, and breakfast activations throughout chosen places in Lagos, designed to drive product trials and direct client participation.

One of many main bodily activations occurred in Bariga, the place the corporate staged a community-focused occasion tagged “Peak Santa Got here to City.” The activation featured product sampling, branded gifting moments and client engagement actions, with Nollywood actress Wunmi Toriola showing to spice up visibility and turnout.

On Christmas Day and Boxing Day, the agency mentioned it deployed a large-scale model set up within the type of a Christmas tree constructed from cans of Peak Evaporated Milk. The set up served as a focus for client interplay, video games and promotional giveaways, drawing vital foot visitors and reinforcing model presence through the vacation peak.

As well as, the marketing campaign leveraged digital storytelling by highlighting Nigerian household Christmas traditions and inspiring user-generated content material by a “Peak Christmas Morning” theme, permitting customers to share their experiences for an opportunity to be featured and rewarded.

Model Supervisor, Peak Milk, Boluwatife Ayano, mentioned the corporate’s method was centred on constructing emotional relevance whereas sustaining product visibility throughout a important gross sales interval.

“Christmas is a time for togetherness, and our purpose was to make sure that many Nigerians really benefit from the season,” Ayano mentioned. “By centering our marketing campaign on the heat of a Peak breakfast and the moments it evokes, we had been capable of strengthen group bonds and unfold pleasure in a significant approach.”

The assertion said that the marketing campaign ran from December 1 to December 14, 2025, with Christmas Day and Boxing Day activations serving because the climax of the festive drive, because the model sought to consolidate client loyalty and market presence at a time of heightened competitors throughout the fast-moving client items sector.