Business
Emirates serves up a profitable partnership with world no. 1 tennis participant Aryna Sabalenka

Emirates has immediately introduced a landmark partnership with the world’s No. 1 tennis participant, Aryna Sabalenka, who turns into the airline’s first tennis ambassador.
The milestone builds on Emirates’ longstanding dedication to tennis because the Official Airline of all 4 Grand Slams worldwide. To mark the event, Sabalenka unveiled an Emirates A380 plane adorned with a particular tennis-inspired livery celebrating its sponsorship of the Australian Open, Roland Garros, Wimbledon and US Open.
Sabalenka and Emirates each share a ardour for excellence, innovation and a profitable spirit. Dubai serving as a hub for Sabalenka’s coaching and preparation over time, positions her as a pure match for Emirates.
The partnership caps a dominant interval for the 27-year-old, who’s now a four-time Grand Slam champion after claiming a second US Open in September final yr. Sabalenka, who received back-to-back Australian Open titles in 2023 and 2024, earlier than ending as runner-up at AO25, has additionally been topped the WTA Tour Participant of the Yr for the previous two seasons.
Reflecting on the announcement, Sabalenka shared:
“In tennis, each little element counts – so to align with a model which matches my ambition and a spotlight to element makes this really feel like a pure match.
Travelling in world-class consolation with Emirates has been key to my preparation. However this partnership represents rather more than that – as a result of it additionally highlights what we, as girls in sport, can obtain on the world stage.
I really feel proud and excited to associate with Emirates, a model whose values of high quality and excellence intently align with mine.”
Boutros Boutros, Emirates’ Government Vice President for Company Communications, Advertising and marketing & Model mentioned:
“Aryna will not be solely a champion on the court docket however a world icon who evokes hundreds of thousands by her dedication and professionalism – qualities that resonate strongly with our ethos at Emirates. With Dubai as our shared house, we have already got a robust reference to Aryna, and this partnership permits us to raise our engagement in a very significant manner.
Collectively, we hope to create distinctive alternatives for followers to expertise the Emirates journey, each within the air and on the coronary heart of the game. Whether or not or not it’s by providing stay tennis by our ice leisure system, or a style of Australia by our in-flight menu. Emirates can’t wait to see what Aryna can obtain on the Australian Open and past in 2026.”
About Emirates and tennis
Emirates’ in depth portfolio of worldwide sports activities and cultural partnerships connects hundreds of thousands of individuals by shared passions and world-class experiences. The airline’s tennis portfolio consists of a few of the highest‑profile occasions on the ATP and WTA excursions, together with the Dubai Responsibility Free Tennis Championships in addition to all 4 Grand Slams (Australian Open, Roland Garros, US Open, Wimbledon).
Past tennis, Emirates’ dedication to connecting followers throughout the globe by shared sporting moments spans horse racing by the Dubai World Cup and Workforce Godolphin; golf by way of the DP World Tour; cricket throughout all main ICC occasions and the ICC Elite Panel of Umpires and Lancashire County Cricket Membership; crusing with Emirates Workforce New Zealand, SailGP and Emirates Nice Britain Sail GP staff; basketball by the NBA, Actual Madrid and Beirut Basketball membership; biking with UAE Workforce Emirates XRG; and Australian guidelines soccer with Collingwood FC. Emirates’ iconic “fly higher” branding seems on the jerseys of main soccer golf equipment together with Arsenal FC, Actual Madrid CF, AC Milan, S.L. Benfica, and Olympique Lyonnais. Emirates additionally serves as Platinum Associate to FC Bayern Munich’s first staff. Emirates has been the title sponsor of The FA Cup for practically a decade. Within the UAE, the airline helps the Professional League and seems on Al Ain FC’s coaching package through the 2025/2026 season.

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