MAGGI Elevates Ramadan Engagement with Tales of Ramadan Season 2 and Nationwide Neighborhood Influence

As Ramadan begins, MAGGI has unveiled a multi-layered nationwide marketing campaign anchored on culturally grounded storytelling, shopper worth and group engagement.

On the coronary heart of the marketing campaign is Tales of Ramadan Season 2, a six-episode drama sequence that premiered at a star-studded occasion at EbonyLife Place, Victoria Island, Lagos. The night featured elegant abaya-themed dressing and décor impressed by the heat and serenity of the season, underscoring the cultural significance MAGGI attaches to Ramadan. The sequence has since launched nationwide throughout terrestrial TV, cable and main digital platforms.

Constructing on the robust reception of Season 1, the brand new season expands its artistic ambition with richer narratives and enhanced cinematic high quality. Directed by Orire Nwani and produced by Goodness Emmanuel, the sequence explores themes of religion, meals, household, friendship, forgiveness and freedom, reflecting the lived realities of Ramadan in Nigerian houses.

Whereas every episode tells a definite and relatable story, they’re united by a robust message: Ramadan is a time for reflection, generosity and reconnecting with what actually issues.

The brand new season contains a compelling ensemble forged whose performances deliver authenticity and emotional depth to tales that mirror on a regular basis Ramadan experiences throughout Nigerian households.

Talking on the premiere, Funmilayo Osineye, Class Supervisor, Culinary, mentioned:

“Ramadan is a season the place meals carries deeper which means, symbolising generosity, reflection and togetherness. At MAGGI, our position goes past flavour. We’re intentional about exhibiting up in ways in which respect the season and help households meaningfully. This marketing campaign displays that dedication.”

The sequence premiered on February 12, 2026, and is at the moment airing weekly throughout terrestrial tv, cable platforms and main digital channels nationwide.

Past the display screen, MAGGI is marking Ramadan with a number of consumer-focused engagements throughout the nation. Consumers will get pleasure from added worth by way of particular extra-cube affords in MAGGI STAR sachets throughout the season. In trendy commerce retailers, experiential activations will reward consumers with premium items, whereas licensed nutritionists present complimentary steering on sustaining balanced meals throughout fasting.

Within the spirit of generosity that defines Ramadan, MAGGI can be partnering with mosques and tertiary establishments nationwide to host Iftar pop-up experiences, reaching over 100,000 customers by way of shared meals and product sampling. The model is additional collaborating with chosen influencers to help group give-back initiatives, extending the values of compassion and repair past the desk.

By all these, MAGGI demonstrates a holistic understanding of Ramadan as a cultural second rooted in religion, compassion and shared meals. With Tales of Ramadan Season 2, the model reinforces its enduring place in Nigerian kitchens, strengthening emotional connection whereas driving significant in-season relevance.

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About Nestlé Nigeria

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