Maggi unveils Tales of Ramadan season 2

Maggi has formally launched the second season of its annual sequence, Tales of Ramadan, in Lagos, to commemorate the Islamic holy month and develop its engagement by storytelling, client promotions, and nationwide activations.

Tales of Ramadan, season 2, was proven to a choose viewers, which included social media influencers, workers and administration of Nestlé, the solid and crew of the manufacturing, and others.

In keeping with Maggi, Tales of Ramadan is a group of tales which might be stuffed with the ups and downs of household and friendship, set round Ramadan and Maggi meals.

Talking on the premiere, the Class Growth Supervisor, Maggi Star, Adebayo Olowolade, described the mission as a daring step for the model.

“You might be really privileged to be amongst a choose few witnessing a revolutionary thought for a meals model to curate a notable model of film.

Ramadan has all the time been on the coronary heart of our shoppers and enterprise. To our Muslim folks, we perceive how important this era is to you,” he mentioned.

Olowolade famous that Maggi has persistently supported households throughout Ramadan by making cooking simpler, extra nutritious, and extra scrumptious all through the fasting interval.

“Yearly, we share ideas for extra nourishing, wholesome meals to assist maintain you. Now we have labored with Dr Jamila and different Northern influencers to curate recipes which might be related and really nutritious for households,” he added.

The class supervisor defined that the brand new sequence builds on the success of the model’s earlier Ramadan Diaries initiative: “Final 12 months, we determined to raise the expertise even additional.” We reworked our engagement into one thing extra immersive, related, educative, emotional, and finally scrumptious, specializing in household, friendship, forgiveness, and meals.”

For Season 2, Olowolade mentioned the model is taking a extra holistic method past the movie itself.

He defined, “We aren’t solely premiering Tales of Ramadan 2, however we’re additionally rolling out thrilling provides for our shoppers.” These embrace an extra-value supply of six further cubes in chosen sachets, trendy commerce promotions the place buyers can obtain branded items, pop-up activations at mosques and tertiary establishments with plans to pattern over 100,000 shoppers, and group give-back initiatives in collaboration with influencers.

“At Maggi, we don’t simply create meals; we create experiences. We have fun tradition, we honour religion, we strengthen households, and we deliver folks collectively by the facility of meals.”

Additionally talking on the occasion, the Class Supervisor – Culinary, Maggi, Funmi Osineye, described the manufacturing high quality as cinema-worthy.

“I wish to say a particular thanks to the solid and crew. You guys did an incredible job. It appears to be like just like the sort of factor you’d go to look at in a cinema,” he mentioned.

Addressing questions on theatrical launch, she clarified that the sequence would as a substitute get pleasure from broad broadcast and digital distribution: “We aren’t within the cinema, however we’re on all our social media platforms on Maggi Nigeria, and we’re additionally stay on main TV stations for the subsequent 30 days.”

Osineye emphasised that the content material was created with religion sensitivity in thoughts.

“The explanation we did this premiere is to indicate our viewers, particularly the Muslim trustworthy, that that is one thing you possibly can watch. It’s not adversarial to your religion. It’s about group sharing, household coming collectively, and our shared religion throughout Ramadan.”

She inspired households to look at and share the sequence all through the season, saying, “I wish to encourage you to inform household and mates to please watch and be a part of it.”

With the disclosing of Season 2, Maggi reinforces its dedication to culturally related storytelling and client engagement throughout Ramadan.