Profitable AFRIMA ‘Life-Altering’ Say Juma Jux, Folex as Stakeholders Meet in Tanzania

Recent from their victories on the ninth All Africa Music Awards (AFRIMA) in Lagos, Nigeria, Tanzanian stars Juma Jux and Folex have described the platform as a serious driver of world visibility for African creatives, as trade stakeholders met in Dar es Salaam to overview the impression of the awards on the area’s music trade.

The award-winning artistes shared their views throughout a Media and Stakeholders’ Parley hosted by AFRIMA’s Worldwide Committee, which introduced collectively artistes, regulators, music executives and the media to look at alternatives created by the awards and the way East Africa can higher harness them.

Talking on the occasion held at City by Metropolis Blue Resort, Dar es Salaam, Tanzania, Juma Jux, winner of East African Artiste of the 12 months (Male) on the ninth AFRIMA, described the expertise as career-defining.

“Profitable AFRIMA modified so much for me,” Jux mentioned. “Individuals who by no means spoke to me prior to now attain out. Being on a stage watched in over 84 international locations provides you a brand new stage of visibility and accountability.”

He additionally referred to as for stronger partnerships between platforms like AFRIMA and authorities businesses in Tanzania. “When establishments work hand in hand with platforms like AFRIMA, artistes profit extra by means of publicity, coaching and data sharing,” he added.

Additionally talking, Tanzanian music director Folex, who gained Greatest Music Video of the 12 months for his work on Juma Jux’s Ololufemi video, mentioned the popularity had modified his life. He defined that the Lagos expertise opened doorways to new networks and studying alternatives.

“Being nominated alongside worldwide names like Pink and TG Omori after which profitable the award was life-changing for me. It confirmed that East Africans can compete and win on the highest stage. This award validates the work of music video administrators in Tanzania and brings extra confidence to our inventive trade,” he mentioned.

Affiliate Producer of AFRIMA, Victoria Nkong, mentioned the awards had grown past a celebration of expertise to change into a robust growth platform for African creatives.

“AFRIMA is designed to construct an ecosystem for African music,” Nkong mentioned. “Past the trophies, we give attention to expertise promotion, trade growth and creating pathways that assist African artistes transfer from native recognition to world visibility.”

She added that the engagement in Tanzania was vital for deepening collaboration with authorities establishments and trade stakeholders.

“Tanzania and East Africa have wealthy musical identities. AFRIMA is dedicated to working intently with establishments and creatives right here to make sure that their music and expertise are nicely represented on the worldwide stage,” she mentioned.

Additionally talking, Selemani Mabisso, Appearing Assistant Director of the Music Division on the Nationwide Arts Council of Tanzania, BASATA, reaffirmed the council’s willingness to associate with AFRIMA and different worldwide our bodies.

“BASATA is open to collaborations that can assist develop and strengthen Tanzania’s music trade,” Mabisso mentioned. “We’re able to assist initiatives that can place our creatives competitively on the worldwide stage.”

The ninth AFRIMA was held from January 7 to 11, 2026, in Lagos, Nigeria, and was organised by the African Union Fee and the Worldwide Government Committee of AFRIMA, in partnership with the Lagos State Authorities because the Official Host Metropolis.

The five-day celebration of African music featured seven main occasions, together with a Welcome Soiree, the Africa Music Enterprise Summit, the AFRIMA Music Village at Ikeja Metropolis Mall, the place over 25 prime artistes thrilled greater than 30,000 followers, and a grand finale on the Eko Conference Centre, Lagos, Nigeria, which was broadcast to audiences in 84 international locations worldwide.