WEMA BANK LAUNCHES “EVOLUTION OF LOVE” CAMPAIGN FOR VALENTINE’S DAY

…Gives celeb efficiency for newly-weds and different presents for singles, buddies and {couples}* .

Following the launch of “ALAT: The Evolution”, Wema Bank, Nigeria’s oldest indigenous financial institution, most progressive and pioneer of Africa’s first totally digital financial institution, ALAT, has launched its 2026 Valentine’s marketing campaign tagged “Evolution of Love, powered by Wema Bank”.

Impressed by the “evolution” theme of its upgraded ALAT app, Wema Bank launched the “Evolution of Love” marketing campaign with the purpose of celebrating completely different types of love skilled by prospects, and the way they’ve advanced over time. From self-love to friendship, romantic like to household, this marketing campaign introduces a contemporary twist to Valentine’s, decentralising romantic love and creating an area for each Wema Bank buyer this season of affection.

“Evolution of Love, powered by Wema Bank” calls on new and current Wema Bank prospects throughout 4 classes: Singles [self-love], buddies [friendship], married {couples} and people getting married this February [romantic love]. Whereas the presents fluctuate throughout every class, the requirement is similar—create a Love Objective on the ALAT App and submit a 1-minute video on any social media platform sharing how your love journey has advanced through the years, for entry to presents starting from money to spa vouchers, holidays and expense-paid getaways, and for one couple getting married in February, a particular efficiency on the marriage ceremony from a celeb artiste, courtesy of Wema Bank.

Asserting the marketing campaign, Wema Bank’s MD/CEO, Moruf Oseni, gave additional insights into the Financial institution’s method to celebrating Valentine’s this 12 months. In response to him, “Love is central to the supply of true customer-centric service, and as a Financial institution that prides itself on being customer-centric, that is mirrored within the thought, intentionality and dedication we put into all we do at Wema Bank. It has all the time been clear how a lot we care about our prospects and this 12 months, we determined to have fun the journey of affection throughout completely different classes that mirror the completely different experiences and realities of our prospects, from buddies and {couples} who’ve grown collectively through the years to lovers taking the daring step of marriage and even singles as a result of self-love is essential”.

“This Valentine’s, we selected to acknowledge the great thing about each love journey, and we’re inviting all new and current prospects who’ve a narrative to share. For the buddies and singles, our purpose is to advertise true friendship and self-love. For households and married {couples}, our purpose is to strengthen bonds by reminding them of how far they’ve come. For these meaning to get married, we’re including yet one more memorable contact to their marriage ceremony with a particular artiste efficiency. Our final purpose is for each Wema Bank buyer to really feel beloved this season and past,” Oseni concluded.

Anybody taken with submitting their entry is inspired to make a 1-minute video sharing their love journey and the place relevant, function the individual with whom their love has advanced. All submissions are to be posted on any social media platforms utilizing #ALATEvolutionofLove and tagging @alat_ng and @wemabank.

To be eligible, prospects are anticipated to activate SAW, the Voice Banking digital assistant on the upgraded ALAT App, create a private or group purpose on the app with the title “Love Objective”, fund the purpose and transact with their ALAT/Wema card between February 1st – February tenth.

Extra particulars on qualification standards can be found at wemabank.com/love