Advertisers to host 2026 African Awards

The Advertisers Affiliation of Nigeria will host the 2026 version of the African Awards for Advertising Excellence on 28 March on the MUSON Centre in Lagos, bringing collectively advertising and enterprise leaders from throughout the continent.

The ceremony is anticipated to function a platform for recognising excellent advertising campaigns whereas fostering trade dialogue {and professional} collaboration.

In response to an announcement by the organisers, this 12 months’s version marks a major milestone within the evolution of the awards, with the introduction of a world panel of judges for the primary time. The transfer displays ADVAN’s effort to align the awards with world requirements and strengthen credibility in evaluating advertising excellence throughout Africa.

The worldwide jury contains Mounir Jazouli, Chief Communications and Institutional Relations Officer on the Financial institution of Africa, Morocco; Brian Yuyi, Chief Govt Officer of the Advertising Affiliation of South Africa; and Emmanuela Milne, a analysis advisor at Revelator Analysis Inc., United States.

ADVAN mentioned the inclusion of worldwide specialists underscores its dedication to adopting world-class evaluation practices whereas elevating the awards as a continental benchmark for advertising innovation and influence.

The worldwide judges will work alongside an area panel drawn from academia and trade, together with Bolajoko Dixon-Ogbechi, Professor of Advertising and Determination Sciences; Aderemi Ademilua of Covenant University’s Enterprise Administration Division.

 Abidemi Junaid, Director and Lead, Inventive Area, at Kantar; Toruka Osadunkwu, Director at Advertising Heritage Restricted; and Zion Rufus, Vice-President, Communications and Occasions, at ADMARP.

Organisers famous that the mix of worldwide and native experience is designed to strengthen the integrity and depth of the analysis course of and reinforce confidence within the awards’ outcomes.

Broadly thought to be one in all Africa’s flagship advertising recognition platforms, the ADVAN African Awards for Advertising Excellence celebrates creativity, strategic execution and measurable influence throughout industries shaping the continent’s market.

The 2026 ceremony will function a keynote deal with by Obafemi Banigbe, Chief Govt Officer of T2Mobile, who is anticipated to share insights on rising tendencies and alternatives throughout the evolving advertising panorama.

Along with recognising excellent campaigns, ADVAN will honour three trade leaders for his or her contributions to enterprise progress and management: Olusegun Alebiosu, Managing Director and Chief Govt Officer of First Bank of Nigeria; Girish Sharma, Chief Govt Officer of Guinness Nigeria; and Karl Toriola, Chief Govt Officer of MTN Nigeria.

ADVAN mentioned the awards intention to transcend recognition by inspiring innovation, strengthening skilled networks and driving progress inside Africa’s advertising ecosystem.