Agency expands neighborhood affect at Ramadan

Unilever Plc, by way of certainly one of its manufacturers, Knorr, has commenced its annual “Share The Good” initiative for the Ramadan season, starting with visits to communities in Ogun, Oyo, and Lagos states because the model deepens engagement with customers through the holy month.

An announcement from the agency on Thursday said that the initiative, organised by Unilever Plc, is designed to assist households and encourage acts of kindness by sharing meals with Muslims observing the Ramadan quick.

Through the years, the “Share The Good” marketing campaign has expanded throughout a number of Nigerian cities, with scheduled Iftar visits to mosques and neighborhood centres the place the model supplies meals to fasting Muslims as they break their quick.

This 12 months’s version has already begun its journey throughout the nation, with the Share The Good Bus making its first cease visits in Ogun, Oyo, and Lagos states.

Based on the organisers, the initiative will proceed with further stops in Abuja, Ondo State, Kano State, Kaduna State, Kwara State, and Adamawa State, reaching extra communities throughout Nigeria.

Past the bus visits, Knorr and its creators are additionally extending the initiative into houses by way of digital engagements, the place they create and share recipes designed for Muslims observing the Ramadan quick.

The recipes characteristic balanced and flavourful meals geared toward serving to fasting people keep power and well-being through the holy month.

Talking on this 12 months’s marketing campaign, Meals Demand Creation Lead at Unilever Plc, Damilola Dania, mentioned Ramadan supplies a chance to strengthen neighborhood bonds by way of acts of kindness.

“Ramadan is a sacred time of devotion, guided by prayer, fasting, and reflection. It’s a season that pulls individuals nearer, strengthening communities by way of shared religion and acts of kindness. Via our Share The Good initiative, we’re supporting households and fostering connections throughout the nation.

“This 12 months, we now have expanded the initiative to achieve further communities nationwide. By sharing meals and provoking acts of kindness, we hope to bolster the spirit of generosity and compassion that defines Ramadan, leaving an enduring affect in each neighborhood we go to,” Dania mentioned.

Knorr mentioned it stays dedicated to creating healthful meals extra accessible whereas selling a tradition of generosity and kindness by way of the Share The Good marketing campaign.

The model added that the Ramadan initiative continues to play a job in strengthening connections amongst households and communities throughout Nigeria.