Agency strengthens client confidence in Nigeria

Massive Bull Rice has highlighted its deal with high quality and client belief in Nigeria’s aggressive rice market, emphasising product authenticity and dietary worth.

Rice stays one of the extensively consumed meals in Nigerian households, that includes prominently in each day meals and particular gatherings throughout the nation.

Based on the corporate in a press release on Tuesday, Massive Bull Rice has constructed a powerful repute amongst shoppers because of the consistency of its grains, that are described as lengthy, agency, and uniform. When cooked, the rice is non-sticky, stone-free, and has a excessive swelling index.

The product is accessible in a number of client pack sizes, together with 2.25kg, 5kg, 10kg, 25kg, and 50kg. The model additionally launched a particular holographic seal tape designed to assist shoppers determine genuine merchandise and guard towards counterfeits available in the market.

A client, Shola Dairo, stated the characteristic offers assurance when buying the product. “Massive Bull Rice is so intentional about its shoppers that each buy I make feels actually price it. For the well being of my youngsters, the holographic seal offers me peace of thoughts, particularly with all of the counterfeits on the market.

“The standard is unmatched, it swells fantastically, is stone-free, and cooks completely, whether or not it’s for a household meal or a big gathering. It has by no means failed me, and that’s the reason it stays the one rice I belief for my house,” Dairo stated.

The Chief Advertising Officer at TGI Group, Probal Bhattacharya, stated the model stays targeted on sustaining product high quality and client confidence.

“Massive Bull Rice is belief sealed in each pack, high quality in each grain, and bonding in each meal. Our shoppers belief that they’ll obtain the identical values, the identical vitamin, and the identical premium expertise, regardless of the pack measurement they select.

“The holographic seal in each Massive Bull Rice pack stands as a beacon of authenticity and assurance. Our dedication stays to uphold a gold commonplace that Nigerian households deserve and might at all times depend on,” Bhattacharya stated.

Massive Bull Rice is a parboiled rice model marketed as premium milled and stone-free, with a swelling index designed to retain style and texture.

Based on the corporate, the rice incorporates vitamins together with B-vitamins, iron, dietary fibre, and protein, and has a low glycaemic index. It may be used to arrange a wide range of dishes, together with jollof rice, fried rice, white rice, and coconut rice. The product is distributed nationwide in a number of consumer-friendly pack sizes.