Agency strengthens group engagement at Ramadan

On this 12 months’s Ramadan season, Bournvita is increasing its assist for Muslim households throughout Nigeria via its community-focused initiatives.

The model acknowledged in a press release that its 2026 Ramadan marketing campaign, “Nourishing Households to Win Each Day,” targets communities the place the season is most intently noticed: mosques, markets, and houses.

It acknowledged that as a part of the marketing campaign, Bournvita is distributing over 150,000 free cups of its cocoa beverage throughout 159 mosque areas nationwide, guaranteeing that these observing the quick can get pleasure from a nourishing drink throughout Iftar.

The initiative additionally extends into markets and on a regular basis client areas, with activations in 49 areas nationwide. Shoppers, retailers, and wholesalers buying Bournvita merchandise—from as little as two rolls of the 20g sachet—obtain extra present objects.

Buyers at fashionable commerce shops throughout Port Harcourt, Yenagoa, Enugu, Abakaliki, Owerri, Calabar, Uyo, Abuja, Kano, Kaduna, Lagos, Ibadan, Osogbo, Abeokuta, and different areas get pleasure from free product sampling and present alternatives.

Bournvita has additionally partnered with a community of influencers throughout Nigeria to advertise conversations about nourishment throughout Ramadan.

Talking on the initiative, Cadbury Cocoa Beverage Class Supervisor, Oladapo Oshuntoye, stated, “Ramadan is a deeply significant season centred on reflection, group, and generosity. At Cadbury, we recognise the vital position nourishment performs in bringing households collectively throughout this time.

“By our presence in mosques and markets, and initiatives such because the distribution of 150,000 free cups of Bournvita, we purpose to assist Muslim shoppers all through the fasting interval whereas celebrating the values of sharing, connection, and group that outline the holy month.”

By these efforts, Bournvita continues to strengthen its bond with Nigerian households, selling generosity and providing nourishment throughout the holy month. Updates and reflections all through Ramadan can be found by way of @bournvitang on social media.