Jumia reaffirms dedication to shopper safety

Jumia Nigeria on Tuesday underscored its dedication to shopper safety because the world noticed World Client Rights Day, highlighting technology-driven safeguards and strong insurance policies to make sure product authenticity on its platform.

Talking at a high-level panel hosted by the Lagos State Client Safety Company on the Lagos Marriott Lodge in Ikeja, Peters Afebuame, Group Head of Content material and Manufacturing at Jumia, stated the corporate has carried out complete methods throughout the product lifecycle to protect prospects from counterfeit or substandard items.

“Guaranteeing product authenticity on our platform requires a mix of know-how, coverage enforcement, and steady vendor engagement,” Afebuame stated.

“At Jumia Nigeria, we have now carried out a multi-layered course of that begins with rigorous vendor onboarding and coverage agreements, adopted by catalogue configuration controls, AI-driven product attribute verification, and using international product identification requirements.

These methods are bolstered by ongoing high quality moderation, model safety mechanisms, and strict enforcement actions, together with product and vendor delisting, making certain that prospects can store on our platform with confidence.”

Jumia’s shopper safety framework features a stringent vendor verification course of that mandates proof of authorized and regulatory compliance earlier than entry to the platform. Non-compliant distributors face penalties, together with everlasting delisting.

Transparency additionally stays a key focus, with product listings that includes verified descriptions, detailed photos, and clear specs to assist consumers make knowledgeable choices. Afebuame famous that shopper schooling initiatives, together with tutorial movies, platform guides, and social media campaigns, additional empower Nigerians to buy on-line safely.

Jumia additionally highlighted the function of its proprietary cost answer, JumiaPay, in safeguarding transactions. The platform adheres to internationally recognised requirements such because the European Union’s Normal Information Safety Regulation and native frameworks set by the Nigeria Information Safety Fee, making certain safe dealing with of buyer information.

Past transactions, the corporate maintains a customer-centric return and refund coverage and offers devoted assist by means of a number of channels, together with telephone and social media, to swiftly resolve shopper complaints.

“As e-commerce continues to develop throughout Nigeria, we stay dedicated to constructing a market that prioritises equity, transparency, and shopper security,” Afebuame stated.

“By steady funding in know-how, robust coverage enforcement, and ongoing shopper engagement, we purpose to strengthen belief and confidence in Nigeria’s digital commerce ecosystem.”