Nestlé subsidiary topped Product of the 12 months

Nestlé Pure Life has formally been topped the 2025 Product of the 12 months by LEADERSHIP Newspaper. The distinguished accolade recognises the model’s dominance within the hydration sector, pushed by a rigorous dedication to water purity and pioneering environmental stewardship.

The award serves as a benchmark for industrial excellence, honouring merchandise that redefine efficiency and impression inside the Nigerian market. Based on the board of editors at LEADERSHIP Newspaper, the choice was primarily based on Nestlé Pure Life’s constant supply of secure ingesting water and its proactive position in elevating nationwide consciousness relating to clear water entry.

The model’s management is constructed on a basis of “protecting water sourcing” and a classy multi-stage purification course of enhanced with important minerals. Nonetheless, it’s the model’s potential to pivot towards trendy client habits that caught the judges’ consideration, particularly the launch of the 33cl “on-the-go” bottle designed to curb water waste.

Reflecting on the achievement, Enterprise Government Officer for Nestlé Waters, Olutayo Olatunji, emphasised the model’s consumer-centric philosophy: “On the coronary heart of every little thing we do lies our deep reference to customers. This award underscores our dedication to not simply delivering hydration however offering a dependable, premium expertise that our customers can belief every single day.”

Past the bottle’s contents, Nestlé Nigeria has made important strides in sustainable packaging. The model at the moment utilises 50 per cent recycled PET (rPET) bottles and has transitioned to recyclable clear caps, considerably lowering the environmental footprint of its high-volume manufacturing.

The Company Affairs and Sustainability Lead for Nestlé Nigeria, Victoria Uwadoka, highlighted that these eco-friendly milestones are a part of a broader company accountability:

“As a fast-moving client items firm, we stay steadfast in our dedication to caring for the planet. By way of eco-friendly packaging and sustainable design, Nestlé Pure Life is taking concrete steps to scale back its environmental footprint and fulfil its sustainability commitments,” she stated.

As a subsidiary of Nestlé Nigeria, the Pure Life model sits inside a portfolio of family names, together with MAGGI, MILO, and NESCAFÉ. The corporate continues to place itself as a pacesetter in unlocking the “energy of meals” to boost the standard of life for Nigerians.

With choices starting from the compact 33cl bottle to giant family-sized codecs, Nestlé Pure Life stays the frontrunner within the hydration class, balancing the speedy wants of the general public with the long-term well being of the atmosphere.