Nigerian artists earn N60bn from Spotify streams

Nigerian musicians earned greater than N60bn from Spotify in 2025, highlighting the nation’s quickly increasing music streaming market and the rising world attain of its artists, in response to the platform’s newest knowledge.

The figures have been disclosed in Spotify’s annual Loud & Clear report, which examines how artists generate revenue from streams and the way listeners have interaction with music throughout worldwide markets.

Income from Nigerian artists on the platform elevated by greater than 140 per cent over the previous two years, the report confirmed, pushed by rising native consumption and stronger world demand for Afrobeat and different Nigerian music genres.

Spotify stated Nigerian artists generated 30.3 billion streams and accrued 1.6 billion listening hours on the platform in 2025 alone. The artists have been additionally found by first-time listeners greater than 1.3 billion occasions through the yr, representing a 26 per cent improve in contrast with 2024.

The information highlights the rising dominance of native music inside Nigeria’s streaming panorama. Nigerian artists accounted for greater than 80 per cent of tracks featured on Spotify Nigeria’s Each day Prime 50 chart in 2025, whereas native consumption of Nigerian music on the platform rose by 170 per cent year-on-year.

“Nigeria’s music story continues to be considered one of creativity, innovation, and world cultural affect,” Managing Director for Spotify in Africa, Jocelyne Muhutu-Remy, said. “What we’re seeing is a market the place expertise is just not solely reaching new audiences around the globe but in addition constructing deeper connections at house.”

The report additionally pointed to important development amongst rising and unbiased creators. Native streams of Nigerian feminine artists elevated by 55 per cent year-on-year, whereas streams of Nigerian unbiased artists grew by 75 per cent.

Impartial artists and labels accounted for about 58 per cent of all royalties generated by Nigerian artists on Spotify in 2025, highlighting their rising function within the nation’s music economic system.

Spotify’s editorial ecosystem continued to play a task in artist discovery, with practically 2,000 Nigerian artists added to editorial playlists through the yr.

Globally, Nigerian artists appeared in practically 320 million user-generated playlists, alongside greater than 12 million playlists created by listeners inside Nigeria. In complete, over 60 million playlists that includes Nigerian artists have been created on Spotify in 2025.

The report additionally displays an more and more various listening tradition in Nigeria. Over the previous 5 years, genres reminiscent of pop urbaine, different pop, anime, emo, and drill recorded the quickest development on the platform, signalling evolving viewers tastes past mainstream sounds.

Spotify stated the most recent findings reinforce how streaming is creating new financial alternatives for artists whereas enabling Nigerian music to broaden globally.

The corporate famous that the Loud & Clear initiative goals to enhance transparency round streaming economics and assist artists, followers, and trade stakeholders higher perceive how music careers are being constructed within the digital period.