SIMS expands Lagos retail community with Ikeja outlet

An electronics advertising and marketing firm, SIMS Nigeria, has introduced that it’s going to open a brand new SIMS Digital Centre on Allen Avenue on Friday, March 13, 2026, increasing its retail presence in Lagos.

Asserting this in an announcement on Wednesday, the corporate defined that the grand opening ceremony will start at 10:00 am with a ribbon-cutting occasion to be attended by companions and associates of the model.

“This will probably be adopted by a flash sale from 11:00 am to six:00 pm, the place clients can take pleasure in reductions of as much as 70 per cent on a variety of sensible electronics. Buyers will discover merchandise from main international manufacturers, together with Samsung, Royal, and TCL. Obtainable gadgets embrace sensible LED TVs, inverter air conditioners, fast-cooling fridges, and chest freezers,” the assertion learn partly.

The corporate additionally famous that early customers will obtain on the spot items with qualifying purchases in the course of the launch occasion.

Talking forward of the launch, the Nationwide Gross sales Supervisor, Mehmood Khan, mentioned the brand new retailer displays the corporate’s dedication to bringing genuine electronics nearer to Nigerian shoppers.

“The opening of the brand new SIMS Digital Centre on Allen Avenue represents one other step in our dedication to offering Nigerians with entry to real electronics from trusted international manufacturers on the proper worth. We’re excited to welcome clients into this new house and rejoice the launch with unique offers and particular affords,” he mentioned.

Situated within the industrial hub of Ikeja, the brand new outlet strengthens the corporate’s footprint in Nigeria’s rising shopper electronics market by providing real merchandise at the most effective mixture of high quality and worth. Members of the general public are invited to attend the opening and make the most of the unique launch affords on the SIMS Digital Centre.

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