'It's OK to howl at Moon': Why Nasa streamed Artemis flight on Twitch

When Nasa flight director Zebulon Scoville was working a shift during the uncrewed Artemis I test flight, he realised the space agency wasn’t consistently livestreaming the spacecraft’s journey. “They said, well, we don’t have bandwidth, we’ve got to get all this vehicle and engineering data down,” Scoville recalled. “I was like – wrong.” “This program will be over if people don’t buy it and they don’t come with us.” Scoville spent two years figuring out how better to take the public on Nasa’s -new Moon missions. That included adding an optical communications system onto the Orion spacecraft, a laser that transmitted to a ground station on Earth, sending streaming video in higher resolution. Throughout the more than nine-day Artemis II crewed test flight – which ended Friday with an emotional splashdown off the California coast – Nasa has maintained live programming on its own streaming platform and across social media. That, combined with third-party streamers and broadcast news, has earned millions of views. Institutions including museums held Artemis splashdown parties. Alex Roethler, a Wisconsin physics teacher, said: “I love having the livestream available for my students. I also think it’s cool that they use Twitch,” the streamer site favoured by gamers. The crew were integral to the storytelling. During the nearly seven-hour lunar flyby, astronauts Christina Koch, Victor Glover, Jeremy Hansen and Reid Weisman gave near-literary descriptions of lunar surface features and left Houston awe-struck. With Artemis II, there have been “just smiles and actually showing emotion through Nasa, where we have sometimes had a history of being a little bit dry,” Scoville said. “It’s okay to jump up and down and howl at the moon,” he added.