London-Based mostly Zance Launches AI Platform to Monitor ROI of In-Particular person Occasions

As occasion prices proceed to rise and “Zoom fatigue” drives renewed curiosity in bodily gatherings, London-based startup Zance is difficult occasion organisers to desert vainness metrics like attendance numbers and as a substitute measure what really issues: outcomes.

Backed by the Mayor of London’s Amplify Ventures and Foundervine, Zance has launched an AI-powered platform designed to assist organisers, sponsors, and attendees monitor the true return on in-person occasions. The platform replaces intestine really feel, headcounts, and post-event guesswork with actionable knowledge that reveals how occasions drive connections, leads, and enterprise worth.

“For many years, success has been judged by how full a room appears,” stated Ifeanyichukwu Ukwu, CEO of Zance. “However a crowded room doesn’t assure a single significant connection. Organisers are counting on fragmented instruments, ticketing for one factor, spreadsheets for an additional, whereas having zero visibility into what really occurs between two individuals shaking fingers. We’re closing that worth hole.”

Zance positions itself as a digital concierge for attendees and a real-time analytics engine for organisers. Utilizing an AI-powered private assistant, the platform analyses contributors’ skilled objectives, to curate related connections, changing random networking with intentional introductions; captures intent, permitting conversations to be logged immediately as actionable follow-ups or leads, and delivers real-time analytics, together with a proprietary “ZES Rating” (Zance Occasion Success Rating) that measures outcomes for sponsors, organisers, and attendees to make sure all stakeholder pursuits are accounted for.

Early pilot programmes present promising outcomes. Occasions utilizing Zance achieved as much as 70% attendance charges, whereas doubling post-event enterprise conversions, considerably lowering no-shows and unproductive interactions.

Whereas large-scale conferences can afford custom-built apps, Zance is concentrated on the underserved center market, together with company gatherings, skilled communities, and high-value networking occasions that want accountability however lack enterprise budgets.

Based by a crew that has organised over 150 occasions, Zance emerged from firsthand frustration. “We stored seeing nice occasions fail to justify their worth to sponsors,” stated Ukwu. “That’s the issue we got down to clear up.”

The corporate was based by Ifeanyichukwu Ukwu (CEO), Isaac Oduh (CTO), and Enya Adesulure (Partnerships).

With backing from Amplify Ventures, Zance is scaling the platform for broader rollout throughout the UK, with plans to develop into European markets. The corporate is concentrating on a pre-seed funding spherical by the top of Q1 2026 to deepen its AI capabilities and speed up progress.

“The subsequent period of occasions belongs to the accountable,” Ukwu added. “When you can’t measure the result, you shouldn’t be holding the occasion.”