P+ Measurement Providers Releases 2025 Business Media Popularity Report

Lagos, Nigeria – [2026] – P+ Measurement Providers, Nigeria’s main impartial media intelligence consultancy, has launched its 2025 Business Media Popularity Report, revealing that company popularity has emerged as one of the decisive property for Nigerian corporations, rivaling monetary efficiency and market share in shaping public belief.

The report analysed and audited 1000’s of print and on-line information studies printed in 2025 throughout the banking, insurance coverage, telecommunications, and e-hailing sectors. In complete, protection of 29 industrial banks, 13 insurance coverage corporations, 5 e-hailing platforms, and 4 telecommunications operators was examined to find out how company actions translated into public notion.

In response to the findings, rising operational prices, forex pressures, regulatory scrutiny, labour relations, and repair reliability now immediately affect how manufacturers are judged within the media and by stakeholders.

“Popularity is now not a mushy final result of publicity. It’s a measurable enterprise asset formed by company behaviour, governance high quality, buyer expertise, and disaster response,” mentioned Tumininu Balogun, Senior Analyst at P+ Measurement Providers.

She added, “For greater than a decade, we’ve been on the forefront of media intelligence in Nigeria. Our dedication to the PR and communications trade is to make sure that dependable media information and actionable perception are at all times out there, so professionals can transfer past instinct and make really data-driven choices.”

E-Hailing Business: Driver Relations Reshaped Company Popularity

The e-hailing sector recorded one of many clearest shifts in popularity dynamics in 2025, pushed largely by labour insurance policies and platform economics.

inDrive Nigeria led the sector with 39% of constructive popularity share, following in depth media protection of its determination to cut back driver fee to 0.1% throughout peak hours in Abuja. Bolt Nigeria adopted with 32%, supported by studies on its electrical tricycle deployment in Lagos. LagRide recorded 17%, pushed by protection of its electrical automobile infrastructure partnership, whereas Uber Nigeria accounted for 11% and Rida 1%.

On the destructive popularity scale, Bolt recorded the very best share at 40%, linked to driver protests following fare discount insurance policies. Uber accounted for 29%, inDrive 20%, LagRide 8%, and Rida 3%, largely related to studies on strike threats, platform reliability issues, and driver earnings disputes.

The report notes that how platforms deal with drivers has turn out to be as influential to popularity as rider expertise.

Banking Business: Profitability Confronted by Governance Threat

Amongst industrial banks, Stanbic IBTC recorded the strongest constructive popularity place at 26%, pushed by recognition as KPMG’s prime retail financial institution. Zenith Bank adopted with 22%, supported by dividend payout protection. Fidelity Bank (19%), UBA (17%), and FirstBank (16%) gained constructive popularity visibility by means of training initiatives, digital service upgrades, and department automation initiatives.

Nonetheless, reputational publicity remained vital. GTCO recorded the very best destructive popularity share at 28%, adopted by FirstBank at 26%, FCMB at 18%, and each UBA and Ecobank at 14%, primarily resulting from media studies regarding authorized disputes, fraud investigations, and customer-related controversies.

The report highlights that within the banking sector, robust earnings and digital innovation strengthen popularity, however governance failures can quickly undermine it.

Insurance coverage Business: Monetary Stability and Knowledge Safety Outline Belief

Within the insurance coverage sector, AXA Mansard led constructive popularity share with 36%, adopted by Leadway Assurance (29%), AIICO (16%), NEM Insurance coverage (11%), and SanlamAllianz (8%).

AXA Mansard additionally accounted for the very best destructive popularity publicity at 68%, pushed by studies of a major decline in pre-tax revenue. AIICO recorded 18%, Leadway 12%, and NEM 2%, largely related to regulatory issues and information safety issues, together with protection of buyer information breaches.

The findings point out that insurers are actually judged as a lot by monetary resilience and cybersecurity posture as by product choices.

Telecommunications Business: Infrastructure Funding Meets Rising Public Expectations

MTN Nigeria led constructive popularity share with 47%, pushed by infrastructure growth narratives and innovation campaigns. Glo adopted with 28%, Airtel Nigeria with 16%, and T2 (previously 9mobile) with 9%, largely supported by its rebranding protection.

On the destructive popularity aspect, MTN recorded 44%, T2 31%, Glo 13%, and Airtel 12%, influenced by studies on service high quality challenges and the Nigeria Labour Congress boycott directive concentrating on telecommunications operators.

The sector’s outcomes recommend that whereas capital funding enhances visibility, community reliability and buyer expertise more and more decide long-term popularity.

Popularity Has Develop into a Strategic Enterprise Asset

Throughout all 4 industries, the report finds a constant sample: popularity in 2025 carefully adopted company behaviour.

Manufacturers that demonstrated transparency, operational equity, monetary self-discipline, digital reliability, and buyer focus had been extra prone to construct constructive public belief. Corporations dealing with labour unrest, authorized disputes, regulatory sanctions, information breaches, or service disruptions noticed these points quickly mirrored of their popularity profile.

For model homeowners, traders, regulators, and communication professionals, the implication is evident: popularity is now not managed solely by means of messaging, however by means of measurable actions which are completely recorded within the media ecosystem and searchable on-line.

About P+ Measurement Providers

P+ Measurement Providers is Nigeria’s foremost impartial media intelligence and popularity analytics consultancy and a member of the Worldwide Affiliation for the Measurement and Analysis of Communication (AMEC).

The agency gives media monitoring, popularity auditing, efficiency analysis, and strategic communication and PR measurement companies to firms, public establishments, and communication consultancies throughout Africa.