Truecaller, AnyMind to broaden advert footprint

Truecaller has introduced a strategic reseller partnership with AnyMind Group to speed up the expansion of its promoting ecosystem throughout the Center East, Africa, and Southeast Asia.

Beneath the collaboration, AnyMind Group will act because the unique reseller for Truecaller Adverts throughout Egypt, the UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore, and Vietnam, they stated in an announcement on Thursday.

The deal will permit manufacturers and businesses to entry Truecaller’s premium advert codecs, reaching extremely engaged customers with data-driven, contextually related campaigns.

The Vice President and World Head of Truecaller Adverts Enterprise, Hemant Arora of Truecaller, stated the partnership displays the corporate’s technique to broaden its promoting enterprise in fast-growing markets.

“MENA and Southeast Asia symbolize high-growth markets with evolving digital maturity, and thru this collaboration, we purpose to deliver manufacturers nearer to shoppers through trusted and contextual communication experiences on our platform,” he stated.

A spokesperson from AnyMind Group added that the corporate’s established presence and relationships with advertisers throughout the areas would assist scale Truecaller’s advert footprint regionally.

“With Truecaller’s scale and trusted consumer ecosystem, mixed with our regional market intelligence and company community, we see robust potential to drive extra related, high-impact promoting outcomes,” they stated.

Based in April 2016, AnyMind Group is a business-process-as-a-service firm for advertising and marketing, e-commerce, and digital transformation.

The corporate offers end-to-end providers to manufacturers and companies, publishers and influencers for digital commerce, advertising and marketing, logistics, buyer engagement, knowledge and AI utilisation, writer monetisation, and creator monetisation. AnyMind Group has greater than 2,000 employees throughout 24 workplaces in 15 markets, together with Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea, and Saudi Arabia.

As of September 2025, the corporate serves over 1,000 enterprises for advertising and marketing, greater than 190 enterprises for e-commerce, 1,800 publishers, and a pair of,100 creators.

Truecaller, headquartered in Stockholm since 2009 and publicly listed on Nasdaq Stockholm since 2021, serves over 450 million energetic customers and has been downloaded a couple of billion instances. In 2025 alone, the platform recognized 68 billion spam and fraud calls. Promoting is its major income stream, with Truecaller Adverts delivering 5 billion impressions every day and serving over 10,000 manufacturers worldwide.

The partnership marks a key milestone in Truecaller’s broader worldwide enlargement, geared toward leveraging native experience to ship measurable worth for advertisers whereas driving sustainable income progress throughout rising markets.