Jobberman unveils marketing campaign to empower girls

Jobberman Nigeria has unveiled the #BeABossLady Marketing campaign, an initiative geared toward equipping girls with monetary and entrepreneurial abilities, as a part of efforts to sort out poverty and promote financial growth.

Jobberman launched the #BeABossLady Marketing campaign in Lagos not too long ago, which supplies programs focused to girls aged 18 to 35 to empower them to pursue careers, launch companies, and obtain monetary independence.

The Head of Folks and Tradition at Jobberman, Samantha Ifezulike, emphasised the organisation’s dedication to youth and ladies’s growth, saying “We really feel one of the simplest ways to drive financial development in Nigeria is thru the youth, equipping them with the appropriate abilities.”

Ifezulike defined that the programme prioritises girls as a result of lack of sources tailor-made particularly to their wants in society.

She stated, “There aren’t any causes tailor-made to how girls can survive in society or develop greater than they at the moment are. In order that’s why the main focus is on girls. And earlier than this, we additionally produce other partnerships which have gotten us why we have to give attention to girls. In order that’s why we do this. We do it to assist the society, particularly the younger technology, equip them with the appropriate abilities.

“And these days, individuals are not simply doing 9 to 5. So this course is tailor-made in the direction of those that are beginning their profession and people who need to turn out to be entrepreneurs. What abilities do you want? How are you aware what to do? So because of this we do what we do.”

The initiative, which is a component of a bigger venture spanning Ghana, Nigeria, Uganda, and Kenya, goals to impression over 444,000 Nigerian girls by April 2024.

Ifezulike revealed individuals can entry programs via Jobberman’s web site or via WhatsApp to minimise knowledge prices, as the corporate factored within the financial challenges within the nation.

In response to Ifezulike, “We be certain that everybody, regardless of the place they’re, can simply entry these programs. As soon as accomplished, individuals obtain certificates without cost programs or pay a token of $2 for premium certifications.”

In her welcome deal with, the Head of Operations and Buyer Expertise at Jobberman Nigeria, Adejoju Ajagunna, highlighted the importance of the programme, noting that ladies represent 70 per cent of Nigeria’s casual workforce however face boundaries to sources and mentorship.

Ajagunna stated the marketing campaign was designed to “bridge the hole” by offering sensible programs to sharpen digital proficiency, construct enterprise acumen, and strengthen management capabilities.

The marketing campaign’s launch additionally featured a panel session moderated by Oluwaseun Olusegun, with contributions from figures together with the founding father of Herconomy, Ifedayo Durosinmi-Etti, Nollywood actor and writer, Juliana Olayode, and Jobberman’s Samantha Ifezulike.

Durosinmi-Etti suggested girls to embrace entrepreneurship with braveness, noting, “You’ll fail in some areas if you find yourself beginning, however don’t be afraid to begin.”

Olayode emphasised authenticity and mentorship as important instruments for achievement, including, “Be genuine and it’ll assist develop your neighborhood.”

In the meantime, Jobberman has known as on males to assist the marketing campaign by sharing info and inspiring girls to take part.

“For those who empower your sister, she is going to really feel your love. Share, encourage, and even purchase knowledge for them,” Ifezulike urged.