Scanfrost unveils Christmas promo that includes Hilda Baci

Dwelling equipment agency Scanfrost has formally launched its festive-season marketing campaign, headlined by its model ambassador, Guinness World Report-breaking chef and culinary entrepreneur Hilda Baci. In...

Dangote Group Contracts SAIPEM, EIL, others for Fertiliser Enlargement in Nigeria, Ethiopia

President and Chief Government, Dangote Industries Restricted, Aliko Dangote with Chairman and Managing Director of Engineers India Restricted, Vartika Shukla, after signing a...

Former CBN Deputy Governor to headline enterprise summit

Former Deputy Governor of the Central Bank of Nigeria, Dr Tunde Lemo, has been scheduled to headline the 2025 version of the annual profession and entrepreneurship outreach...

P+ Measurement Services, a leading independent media analytics and PR assessment agency in Nigeria, will host AMEC Measurement Month in Nigeria in 2025. The event will take place on Friday, November 28, 2025, from 12:00 PM to 2:00 PM (West African Time) via Google Meet.Themed “From Output to Results: Measuring What Really Matters,” the event brings together leading experts in communications, public relations, and media analytics to discuss how brands and organizations can move beyond simply quantifying media coverage to quantifying their actual impact. With the growing demand for transparency and data-driven narratives, this event aims to challenge traditional measurement methods and demonstrate how targeted assessments can be used to develop strategies, build trust, and deliver tangible business results. This event features six renowned speakers with extensive experience in public relations, corporate communications, and media analytics. These include Amber Daugherty from Big Valley Marketing; Chris Wangalwa, Director of the Africa Strategic Communications Center (ASCH); Adaoha Njemanze, Founder and Chief Consultant at NOVVA Media & Communications; Adedoyin Jaiyesimi, Communications Consultant and Co-founder of The Comms Avenue; David Akinfenwa, Head of Corporate Communications and Public Relations at Selar; and Iskren Lilov, Head of Marketing & Communications at Ruepoint and Head of the AMEC Communications Working Group. They will co-chair an in-depth discussion on results-oriented evaluation, exploring how communications leaders can align metrics with business objectives, demonstrate ROI, and foster innovation without ignoring the human element in analytics.

Philip Odiakose, Chief Media Analyst and IPR Measurement Commission Member at P+ Measurement Services, said regarding the upcoming AMEC Measurement Month event: “AMEC Measurement Month has become an important tradition at P+. We are proud to have supported and hosted this event for the past nine years. It reminds the world that communication is not just about being seen, but about creating measurable change. This year’s theme aims to challenge global practitioners to go beyond mere events and truly assess value, connecting communication efforts with outcomes that drive progress for organizations and the societies they serve.” This event is free, but registration is required. Interested participants can register here:

https://bit.ly

amecmeasurementmonth

About P+ Measurement Services P+ Measurement Services is Nigeria’s leading media analytics and PR assessment agency. A trusted partner for brands and communications teams, the agency provides data-driven insights to assess media performance, reputational impact, and communication effectiveness. P+ is committed to helping businesses make informed decisions and achieve sustainable business outcomes, adhering to ethical measurement practices and global standards. For more information, please visit www.pplusmeasurement.com.ng or follow P+ Measurement Services on LinkedIn.

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Dangote Honeywell International Signs Contract with Refinery to Boost Capacity to 1.4 Million Barrels Per Day

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Wema Bank Davido 5ive Tour Travels Throughout 4 Areas of Nigeria 

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FRC’s Oladejo joins UNCTAD advisory committee

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Dangote Contracts Honeywell Worldwide for Main Refinery Capability Improve to 1.4 million barrels per day

Dangote Group is happy to announce that it has entered a strategic partnership with Honeywell Worldwide Inc to assist the following part of...