British influencer goes missing after Morocco work trip; family says phone switched off for days

A 31-year-old British traveller and social media influencer has gone missing during a work trip to Agadir, Morocco, leaving her family “extremely concerned” over her sudden disappearance.Rachel Kerr, originally from Dunblane in Scotland, was last seen at the Caribbean Village Agadir, where she had been staying before checking out on April 25. Since then, she has not contacted family or friends, and her mobile phone has remained switched off—an unusual occurrence, according to relatives.

Family issues urgent appeal for information

Confirming the disappearance, Kerr’s cousin Claire Hill made a public appeal urging anyone who may have interacted with Rachel in recent days to come forward.“Please get in touch if you have any information. Her family are extremely concerned for her welfare,” she said, adding that even the smallest detail could help trace her whereabouts.The family has also sought assistance from Rachel’s contacts in Morocco, as efforts to establish communication have so far failed.

Active traveller and influencer, silence raises concern

Kerr is known for her travel content and collaborations with brands promoting international destinations. She had been in Agadir on a business trip and had previously shared updates from the location on social media.However, her online activity abruptly stopped, with her last Instagram post dating back to April 13—nearly two weeks before she went missing.

Authorities extend support to family

A spokesperson for the UK’s Foreign, Commonwealth & Development Office confirmed that support is being provided to Kerr’s family as the search continues.Kerr, who is also a model, public speaker and published author, had reportedly been planning future travel-related projects, including a return to Agadir later this year.Her unexplained disappearance has sparked growing concern among followers and loved ones, as authorities and family members continue efforts to locate her.