Money will probably matter most for Trump’s presidential pick: analyst

President Donald Trump has signaled his preference for Don Jr. as the 2028 presidential successor over Vice President JD Vance and Secretary of State Marco Rubio.

According to analyst Jonathan V. Last of The Bulwark, Trump Media & Technology Group’s new Truth Social API product represents infrastructure building for family financial gain. It also gives subscribers early access to posts before public release.

“But believe me: This story is fascinating,” Last wrote.

“It demonstrates Trump’s animal cunning. And it points to yet another vulnerability in America’s economic and social order. One that we hadn’t even realized existed.”

The API would give Trump and his family early access to information for potential market manipulation and stock trading, Last wrote, and called it “the greatest trick in the history of insider trading.”

Last argues Trump is systematically building wealth-generating infrastructure for his family’s control of the Republican Party, and says, “Truth API is worth probably a few hundred million dollars a year if a Trump is president, or is presumed to have a 50-50 chance to be president.”

But, “It is worth zero dollars if Marco Rubio or JD Vance is president,” he added.

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