Firm drives brand relaunch with consumer event

33 Export Lager Beer has launched a refreshed brand identity with the unveiling of a new bottle design, marking its return to the Nigerian market with a consumer activation event in Benin City.

The relaunch was celebrated recently at the 33 Connect Party at Victor Uwaifo Hall, Benin City, following an earlier debut activation in Uyo, according to a statement from the firm.

The company stated that the event was designed to reconnect consumers with the brand while showcasing its updated packaging and reinforcing its positioning as a unifying beer brand.

The venue featured branded displays highlighting the relaunch theme, while guests participated in activities, music performances, and social interactions centred on the brand’s message of connection.

One of the key entertainment highlights of the night was a performance by Terry G, who delivered some of his popular songs to an engaged audience.

A central feature of the event was the 33 Connect Friendship Table, where guests participated in a group toast using the newly packaged 33 Export Lager Beer.

The most prominent moment of the evening was the official unveiling of the new 33 Export bottle. The redesigned bottle retains the brand’s colour identity and product formulation but comes in a sleeker green design intended to improve handling and visual appeal.

Speaking on the relaunch, Portfolio Manager, Nigerian Breweries Plc., Abayomi Abidakun, said, “Over the years, 33 Export has established a firm position as the beer with the taste that unites friends, families, and even turns strangers to acquaintances.

“With Nigeria among the top 10 beer-drinking countries in Africa, we knew we had to return and continue serving our passionate consumers who have been asking for our return. With this relaunch, we invite Benin and Nigeria to come experience the same price and premium quality 33 Export has always had, but now in a more beautiful bottle that embodies what we stand for, friendship and connection.”

The company stated that the relaunch reflects its continued focus on consumer engagement and brand relevance in a competitive beer market.

By the end of the event, the company said the emphasis was not only on the new packaging but also on reinforcing the brand’s association with shared social experiences and consumer connection.

Arinze Nwafor is a journalist at Punch Newspapers with five years of experience reporting on Nigeria’s economy, industry, data, metro, and judiciary. He focuses on highlighting growth, policy, and market challenges shaping Africa’s largest economy. Arinze’s reporting reflects practical newsroom experience, editorial judgment, and a strong commitment to accurate, informative, and audience-focused journalism.