Improve Nigeria’s global image, Tinubu tells newly appointed envoys

President Bola Tinubu has charged Nigeria’s newly appointed ambassadors and high commissioners to work towards improving the country’s global image.

He also urged them to pursue foreign investments and strengthen strategic partnerships.

Tinubu gave the charge on Monday at the opening of an induction course for the envoys held at the Ministry of Foreign Affairs in Abuja.

Represented by the Secretary to the Government of the Federation, Senator George Akume, the President said their appointments reflected the administration’s confidence in their ability to advance Nigeria’s interests on the international stage.

A statement by the SGF’s Media Aide, Yomi Odunuga, partly read, “Tinubu charged Nigeria’s newly appointed ambassadors and high commissioners to aggressively pursue foreign investments, strengthen strategic partnerships and reposition the country’s global image in line with evolving diplomatic realities.”

Tinubu noted that the global system is undergoing rapid transformation driven by shifting geopolitical dynamics, economic uncertainties, technological disruptions, climate challenges and emerging security threats.

According to him, these developments have made the role of diplomats more critical than ever, stressing the need for envoys to adopt modern, results-oriented approaches to diplomacy.

“The international system is evolving rapidly. We must be prepared to meet these challenges by focusing on how best to protect and promote Nigeria’s national interest,” Tinubu said.

He urged the envoys to combine traditional diplomacy with digital engagement, public diplomacy and strategic communication, while projecting Nigeria’s achievements under his administration’s Renewed Hope Agenda.

The President also emphasised the importance of telling Nigeria’s story in a credible and compelling manner to reshape global perceptions.

Tinubu further called on the envoys to be proactive and innovative in fostering partnerships, promoting trade and attracting foreign direct investment and technology to the country.

He added that safeguarding the welfare of Nigerians in the diaspora must remain a top priority for all missions.

In what he described as a policy shift, the President announced a reordering of Nigeria’s foreign policy framework, known as the 4D Doctrine.

Originally anchored on Democracy, Development, Demography and Diaspora, Tinubu said the priorities have now been rearranged to Demography, Development, Diaspora and Democracy.

He explained that the adjustment places Nigerians at the centre of foreign policy and aims to ensure that international engagements deliver tangible benefits to citizens.

“This re-ordering has put the Nigerian people at the centre of our foreign policy agenda and is aimed at harnessing outcomes for their maximum benefit,” he said.

Tinubu stressed the need for professionalism, integrity and patriotism in the conduct of diplomatic duties, noting that envoys serve as both representatives of government and custodians of Nigeria’s image abroad.

He also underscored the importance of accountability, urging missions to be result-driven and prudent in resource management, with clear and measurable goals that contribute to national development.

The President encouraged participants to take full advantage of the induction programme, describing it as essential for equipping them with the skills required for effective diplomatic service in a rapidly changing world.

He commended the National Assembly for the swift confirmation of the nominees and urged the envoys to justify the confidence reposed in them.

“You have a special responsibility in helping to reposition Nigeria in global affairs. The world is watching,” Tinubu said.