Dettol pushes protection against germs in active environments

Dettol Cool has intensified its focus on hygiene awareness by promoting germ protection in high-activity environments, rolling out experiential campaigns designed to engage Nigerians in fitness and movement spaces where the need for freshness and protection is heightened.

The brand, in a statement, said it has built on the momentum of its first edition, which introduced the #OwnTheSweat campaign across communities in Nigeria, with a more immersive phase aimed at deepening consumer engagement in active environments.

In the statement, the company said #OwnTheSweat 2.0 focuses on more engaging experiences within spaces where movement and physical activity are part of daily life.

It noted that rising temperatures across Nigeria over the past two months have made staying fresh and comfortable more difficult, particularly in crowded environments and for individuals with active lifestyles.

“From navigating crowded spaces in sweltering conditions to repeatedly wiping away sweat, the discomfort has been widespread. For those with active lifestyles or constantly on the move, maintaining proper hygiene has become even more demanding,” it said.

At the centre of the campaign is the Dettol Cool antibacterial bar soap, designed for active lifestyles with triple-action benefits: 99 per cent germ protection, a cooling effect that lowers skin temperature by up to five degrees, and long-lasting protection against body odour during physical activity.

The initiative was delivered through a series of pop-up activations in fitness locations across the country, where participants engaged in interactive workout sessions and hygiene-focused experiences.

According to the company, rather than only promoting freshness, the campaign demonstrated how hygiene integrates into everyday routines, with fitness instructors leading structured activities that linked physical performance and personal care.

At the Lagos NYSC camp, the brand engaged corps members through fitness challenges, dance competitions, and interactive quizzes led by fitness instructor Ekemini “Kemen” Ekerette. Outstanding participants were named “Cool Champions” and received Dettol Cool-branded merchandise.

Speaking on the campaign, Marketing Director at Reckitt West Africa, Boma Harrison, said the initiative was designed to meet Nigerians in their everyday environments.

“With #OwnTheSweat2.0 by Dettol Cool, we wanted to go beyond awareness and create real, engaging experiences in spaces where people are most active, such as the gym. It’s about showing that staying cool, fresh, and maintaining good hygiene can be simple, even in demanding conditions. You can rely on Dettol Cool to get the job done,” she said.

The company said #OwnTheSweat 2.0 reinforces its commitment to supporting active lifestyles and helping Nigerians maintain freshness, protection, and confidence during daily activities.