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Nigeria’s advertising industry facing enormous challenges, practitioners lament
The Advertising Practitioners Association of Kano, APAK, has lamented the numerous challenges confronting the industry, saying urgent measures are needed to address them. Speaking at a two-day regional summit on advertising and marketing communications held in Kano on Wednesday, the Chairman of APAK, Sammani Shariff, said the industry was grappling with rapid technological disruption and […]
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